Codewise

About the Company

Codewise is a hub of experts specializing in ad technology, marketing, accounting, and team management. The company provides thought leadership and a wide range of services to companies and organizations that aim to build a better and safer digital future. Since November 2020, Codewise has been dedicated to engineering a stack that covers demand, supply, serving, and data, all independently built, owned, and operated.

Products, Services & Tech Stack

Core Solutions

Commerce Media Tech: A full-stack commerce media platform that operates both the buying side (DSP) and the selling side (SSP), joined by a proprietary matching layer.
Managed Performance Advertising: Full-service campaign management against defined KPIs, run by a dedicated team on an in-house built and owned stack.
Audience & Data Monetization: A fully custom engine private labeled under your own brand, enabling the building of an independent monetization platform.
Self-Serve Commerce Media Ad Exchange: Plan, launch, and optimize commerce media CPC campaigns with full visibility on traffic, pricing, and competition.

Technologies & Frameworks

Independent Tech Stack: Demand, supply, serving, and data layers are each built, owned, and operated separately, with no shared dependency between them.
Commerce Intent Advertising: Reaches people actively shopping, browsing, comparing, and moving toward a decision.
Transparent Data & Attribution: IAB-standard data processing, fully open reporting, and no hidden costs, built entirely on first-party data.
Scalable In-House RTB: Real-time bidding and serving engineered in-house to enterprise standards, across a network growing 157% year on year.

Project Scope & Target Clients

Client Base

Advertisers, Publishers, Retailers, and Networks: Trusted by a diverse range of clients interested in extending their reach with high-intent commerce audiences.
D2C Brands, E-commerce Teams, and Retail Networks: Specifically built for these entities to enhance their digital presence and monetization strategies.

Engineering Scale

Independently Owned and Operated: No retailer parent and no conflict of interest between demand and supply.
Full-Stack Commerce Media Platform: Independent demand and supply infrastructure, independent serving and data pipelines, and no reliance on third-party data or black-box attribution.