About the Position

We are seeking a Product Marketing Manager to lead the go-to-market strategy for our advanced APS/MES software, focusing on the GEN3 product launch.

About Us

LYNQ is a fast-growing provider of advanced planning and scheduling (APS) and manufacturing execution systems (MES) software, helping manufacturers digitise operations, optimise performance, and unlock real-time decision-making. As we prepare to launch our next-generation platform, GEN3, we are entering an exciting phase of growth and innovation.

Responsibilities

Go-To-Market Strategy (GEN3 Launch)

Lead end-to-end GTM planning and execution for the GEN3 launch
Define target segments, buyer personas, and ideal customer profiles
Develop launch messaging, positioning, and competitive differentiation
Coordinate cross-functional launch activities across product, sales, and partners
Build and execute launch campaigns (digital, partner, events, PR)

Product Positioning & Messaging

Craft clear, compelling messaging for APS/MES solutions tailored to manufacturing audiences
Translate technical features into business value (ROI, efficiency, throughput, etc.)
Develop product narratives aligned with industry trends (Industry 4.0, smart factory, etc.)

Sales & Partner Enablement

Create sales enablement materials (pitch decks, battlecards, case studies, demos)
Train internal teams and partners on product positioning and value propositions
Support deal cycles with targeted content and insights

Market & Competitive Intelligence

Conduct market research to identify trends, customer needs, and competitive landscape
Maintain competitive positioning and differentiation strategies
Gather and incorporate customer and partner feedback into messaging

Content & Campaigns

Own product-related content strategy (website, whitepapers, LinkedIn, webinars)
Collaborate with demand generation to drive pipeline growth
Support thought leadership in APS/MES and digital manufacturing

Requirements

4+ years in Product Marketing in SaaS, manufacturing tech, ERP, APS, or MES
Experience in manufacturing, supply chain, or industrial software
Familiarity with APS, MES, ERP, or Industry 4.0 ecosystems
Experience marketing through partner/channel models
Proven experience leading product launches and GTM strategies
Strong understanding of B2B software marketing and complex sales cycles
Ability to translate technical concepts into clear business value
Experience working with sales teams and channel partners
Excellent communication, storytelling, and content development skills
Self-starter comfortable working in a remote, fast-paced environment

What Success Looks Like

Successful launch and market adoption of GEN3
Clear, differentiated positioning in the APS/MES market
Strong alignment between product, sales, and marketing
Increased pipeline and improved win rates through effective messaging

Why Join LYNQ?

Be at the forefront of digital manufacturing transformation
Play a key role in launching a next-generation product
Work directly with leadership in a high-growth environment
Fully remote, flexible working

How to Apply

Please send your CV and a short note outlining your experience with product launches and GTM strategy to email@example.com or complete the form below.

"*" indicates required fields

Realise your potential. Apply today and start your journey with us.

LYNQ Limited

Open jobs

Product Marketing Manager

Similar companies