Midas Phama

Midas Pharma is an innovative pharmaceutical company based in Ingelheim, Germany, that offers products, services and expertise along the entire pharmaceutical value chain — from Starting Materials and Active Pharmaceutical Ingredients to market ready Finished Products and Devices.For over three decades the family-owned company has successfully contributed to the Pharma sector and has step by step expanded its competencies. Starting 2022, the company invests into the direct-to-consumer (DTC) sector which requires an authentic brand, a digital-first mindset and a strong online presence. That’s why Midas Pharma has decided to set up a separate business — Midas Healthcare — given the fact that the company already owns many elements of the necessary value chain with the only missing pieces of marketing and digital storefronts.Therefore, Midas Healthcare is currently establishing a team of web development experts to work on the DTC technology platform which is going to be the key success factor in the DTC business. The platform will allow Midas brands to sell products via multiple storefronts, provide ePrescription and TeleHealth functionality to its customers.