About the Position

Playwing, an independent game developer and publisher founded in 2017, is seeking a passionate and highly organized UA Specialist to join our team. Our company focuses on producing high-quality cross-platform games, with operational offices in Bordeaux (France), Madrid (Spain), Bucharest (Romania), Sofia (Bulgaria), and Kharkov (Ukraine).

Responsibilities

Managing the full user acquisition process for a mobile game.
Planning and executing all UA campaigns across multiple mobile channels and ad platforms.
Producing comprehensive UA reporting, analyzing ROI, and identifying new opportunities to acquire new users.
Experimenting and analyzing campaigns for existing and upcoming games.
Staying on top of industry trends and best practices across various marketing channels such as Facebook, Snapchat, or TikTok.
Researching new UA channels, creative resources, and tools to streamline marketing efforts.

Requirements

Strong experience in paid digital marketing and media buying (3+ years).
Extensive knowledge of various mobile marketing channels such as Facebook and Google Ads.
Hands-on experience creating and optimizing campaigns on multiple channels.
A strong customer focus and a keen eye for creativity that drives results.
Excellent analytical skills and outstanding attention to detail.
The ability to communicate and express yourself in English.
Proactive attitude: a desire to suggest new ideas and take the lead on projects or explore opportunities.

Nice to Have

Agency background or experience working with digital media agencies.
Experience in SEO or ASO.
Experience working on influencer campaigns or with influencers.
Passionate about mobile games.

We Offer

WFH hybrid program.
2 extra days off, plus a day off for the IT industry.
Private medical insurance package (in relationship with Sanador or Regina Maria).
Meal tickets.

About the Company

Playwing is dedicated to developing innovative, fun, and engaging experiences for players, with recent titles such as Century: Age of Ashes and Instant War.

Job Details

Position: UA Specialist
Type: Full-time
Location: Bucharest, Romania
Work Location Type: Hybrid

Playwing

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