Sotrender

About the Company

Sotrender specializes in analyzing and processing data from social media platforms such as Facebook, Twitter, Instagram, and YouTube. The company assists large firms and brands in understanding their social media channels better, enabling them to make informed decisions based on specific data.

Products, Services & Tech Stack

• Core Solutions:
  • Analyze, Benchmark & Report Your Social Media Performance
  • Monitor the effectiveness and sentiment of your organic and paid campaigns
  • Keep up with the organic and paid results of your competitors and the whole industry
  • Analyze historical data over longer time periods and optimize your strategy with seasonality in mind
  • Easily report the results of your paid and organic campaigns
  • Analyze the engagement on your profile more precisely thanks to unique metrics and interactive charts
  • Tag your posts and monitor their effectiveness
  • Plan new content with greater awareness and increase conversion opportunities
  • Analyze which of your videos were viewed most often and which ones users liked most
  • Check how your channel size stacks up to your competitors
  • Use automatic tips to optimize your YouTube strategy and posting

Project Scope & Target Clients

• Client Base:

  • Marketing agencies
  • SMBs and enterprise companies
  • Institutions & NGOs

• Engineering Scale:

  • Sotrender helps in tracking competitors’ social media activities and benchmarking performance.
  • It provides unique data far beyond basic metrics and measures the effectiveness of communication against competitors.
  • Aggregates all social metrics on interactive dashboards for up-to-date data access.