UpMenu

About the Company

UpMenu operates globally, providing e-commerce tools for the food industry in Poland and worldwide. The company is a leader in the online ordering market directly from websites.

Products, Services & Tech Stack

• Core Solutions: E-commerce tools for the food industry.
• Technologies & Frameworks:
  • WordPress theme
  • New Relic for session monitoring
  • Intercom for customer conversations
  • Cloudflare for bot management
  • LinkedIn cookies for ad syncing and browser ID recognition
  • Google Analytics for website performance tracking
  • Microsoft Clarity for user interaction analysis
  • Bing cookies for user identification and analytics
  • Visual Website Optimizer for A/B testing
  • Hotjar for user session tracking
  • Albacross for lead generation and ad targeting
  • Albacross for company identification
  • Albacross for user session tracking
  • Albacross for unique traffic calculation
  • Albacross for user browser identification
  • Microsoft Advertising for unique visitor ID
  • Google Universal Analytics for request rate restraint
  • Visual Website Optimizer for unique visitor ID
  • Visual Website Optimizer for persistent user data storage
  • Visual Website Optimizer for session-level information storage
  • Facebook for ad targeting
  • Bing for ad targeting and analytics
  • YouTube for video tracking and preferences storage
  • LinkedIn for user behavior data collection and ad relevance

Project Scope & Target Clients

• Client Base: Food industry.
• Engineering Scale: Not specified.