Tech Stack
B2B
Job Description, Responsibilities & Requirements
About the Position
We are seeking an experienced ABM Director to lead our account-based marketing strategy and execution in Tel Aviv, Israel. You will have the opportunity to own the development and execution of our ABM programs from scratch and to create a big impact on the business.
Responsibilities
- Define Account-Based Marketing strategy and execution planning, encompassing our ABM tools.
- Perform research to find high-value accounts to target as well as spend time developing growth strategies from their findings.
- Learn the target market’s pain points and dive deep into their niche.
- Develop specific ABM metrics to measure the performance of current programs.
- Partner closely with BDR and sales teams to ensure strong marketing and sales alignment.
- Meet the growth objectives of the business, with a strong emphasis on driving pipeline generation exclusively from a top target account list, and accelerating existing opportunities.
- Use intent data from various sources to build and scale your ABM plan.
Requirements
- 3+ years experience in SaaS B2B marketing, designing end-to-end customer journeys, understanding personas, use cases, messaging, audience segmentation, and demand generation.
- Experience in practicing account-based marketing.
- Oral and written fluency in English.
- Familiar with ABM tools like: 6sense/Demandbase/Terminus/Triblio.
- Familiar with enrichment tools, preferably Zoominfo.
- CRM/marketing automation background, preferably Salesforce and Marketo.
- Excellent verbal and written communication skills. Strong interpersonal, influencing, and relationship-building skills.
- Analytical with a data-driven mentality and experience reporting results to all cross-functional stakeholders.
We Offer
- Opportunity to make a significant impact on the business.
- Hands-on experience in developing and executing ABM programs.
- Collaboration with BDR and sales teams.
About the Company
Published with
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