Account Executive, Japan

About the Position

Account Executive, Japan

Tokyo, Japan

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

About Burson

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Responsibilities

Client Service

• Stay updated on all your clients, their industries and competitors by actively reading articles, press materials, marketing collateral and strategy documents.
• Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients.
• Able to draft high quality and actionable client facing communications with minimal assistance, including status reports, campaign summary reports, general account activity reports etc.
• Know how to use the Burson proprietary tools such as Digital Catalyst Cards and the Creative Catalyst Network.
• Know the Burson research and measurement methodologies and implement research and measurement tools to support the account team in IC programs.
• Understand the media landscape and be able to help develop and customize media lists for your clients.
• Build media relationships and be able to leverage relevant knowledge to benefit your clients.
• Assist in press materials development and support the preparation of press events.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.

Business Development

• Be an active listener during client meetings. Every client meeting can lead to opportunities to grow existing relationships.
• Stay updated on social media and other channels for opportunities and convey them to the senior team members for possible new business opportunities.
• Assist the senior members in developing case studies and new business proposals.

Team Work and Talent Management

• Be an effective team player and collaborate with the team to design and implement effective client strategies.
• Be receptive to ideas and suggestions from the other members of the team and be able to work as a team to support each other.
• Consistently demonstrate integrity and credibility and build trust through inclusive behavior.

Financial Management

• Record time in Maconomy in a timely manner.
• Make supervisors aware of your time so the business can be managed profitably.
• Support the senior team members in managing vendor relationships, costs and invoicing.

Agency Responsibilities

• Use Burson’s intranet and resources; keep your profile updated.
• Be a brand ambassador and help recruit top talent by knowing our capabilities.
• Adhere to Burson confidentiality and disclosure agreements and code of ethics/conduct.

Requirements

• Client Service
• Business Development
• Team Work
• Financial Management
• Agency Responsibilities

We Offer

• Hybrid Work Environment: Teams in the office around four days a week.
• Diversity and Inclusion: We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity.

About the Company

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

For more information, visit WPP.com and Burson Global.

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