AI Art Director / Creative Specialist

About the Position

AI Art Director / Creative Specialist

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VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Campaign & Pitch Visuals: Work with Art Directors, Copywriters, and Creative Directors to generate on-brand static visuals, storyboards, and presentation assets for pitches and campaigns.
• Model Execution & Optimization: Apply disciplined generation techniques (iterative prompting, image-to-image, parameter tuning, multi-step generation) to reliably achieve commercial-grade results.
• Visual & Character Consistency: Maintain consistency in lighting, style, color, characters, and objects across multi-asset campaigns and video clips.
• Studio & Video Production: Partner with studio designers, video editors, and directors to concept, generate, and refine AI image and video assets for final campaign production.
• Account & Presentation Support: Assist Creative and Account teams by creating visual assets that elevate client decks and presentations.
• Model Exploration: Master WPP Open’s model stack while experimenting with new external tools, models, and execution methods to improve output quality.

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Requirements

• Aesthetic Taste & Design Eye: A strong eye for photography, composition, lighting, and color. You know how to make AI generations look realistic, premium, and authentic-avoiding obvious AI artifacts.
• Execution & Process Knowledge: Deep understanding of the generation process-knowing how to troubleshoot bad outputs, refine prompts, manipulate parameters, and use image-to-image or video-to-video techniques to get precise results.
• Brand Understanding: Ability to review a brand brief or style guide and generate assets that fit the brand's aesthetic identity.
• Visual Continuity: Proven ability to achieve visual continuity (keeping the same character, object, or visual style consistent across multiple frames/generations).
• Multi-Model Experience: Hands-on experience with core image and video generation tools:
  • Image Models: Google (Nano Banana/Imagen), OpenAI (GPT Image), Adobe Firefly, Stable Diffusion, ByteDance (Seedream), Midjourney.
  • Video Models: Google Veo, OpenAI Sora, ByteDance Seedance, Runway, Luma.
  • Prompting/Text: Anthropic Claude, Google Gemini, OpenAI GPT.
• Basic Post-Production Skills: Ability to use Adobe Creative Suite (Photoshop, Premiere) to clean up, crop, composite, or color-correct AI outputs when needed.
• Ethical AI Practices: A clean, ethical approach to AI generation, respecting copyright and brand safety.

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Portfolio Requirement

To be considered, candidates must submit a portfolio demonstrating:

1. AI Image & Video Generation: High-quality examples of both static images and AI video clips.
2. Visual & Character Continuity: Examples showing character, product/object, or style consistency maintained across multiple images or video frames.
3. Execution & Process: Examples showing how you guided, iterated, or engineered prompts/inputs to move from an initial raw generation to a refined, commercial-ready output.

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We Offer

• Competitive Salary: $45,000-$95,000 CAD per year.
• Hybrid Work Environment: Teams in the office an average of four days a week.
• Equal Opportunity Employer: WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

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About the Company

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.