Analyst I, Customer Economics

About the Position

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. As an Analyst I, Customer Economics, you’ll help shape the future of customer insights and marketing optimization by building models that forecast behavior and drive smarter decision-making. The Customer Economics team sits within the Marketing Analytics organization, powering acquisition-cost models and valuation frameworks that underpin how DraftKings invests in growth.

Responsibilities

• Build and deploy predictive models that forecast customer behavior and drive revenue outcomes.
• Translate complex model outputs into scalable solutions that teams across DraftKings can activate.
• Lead deep-dive analyses and cross-functional partnerships with Marketing, Finance, etc. to turn insights into action across the business.
• Use data and industry insights to uncover growth opportunities and elevate our modeling strategy.
• Create automated tools, analyses, and dashboards that measure and communicate customer performance.
• Analyze customer retention and gameplay trends to inform marketing investments and vertical strategies.
• Partner with Data Science and Data Engineering to apply best-in-class practices using tools like Databricks, Airflow, and Bitbucket.

Requirements

• Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Business Analytics, Computer Science, Engineering, or another relevant discipline.
• At least 1 year of experience in business analytics or data science.
• Exposure to data science principles, including machine learning, regression techniques, and model evaluation. Familiarity with tools like Databricks, Airflow, and Bitbucket is a plus.
• Ability to leverage AI tools to turn our data into actionable recommendations with repeatable frameworks.
• Practical experience with SQL/Snowflake and dashboarding tools. Python/R experience is a plus.
• Familiarity with marketing concepts and measurement frameworks is a plus.

We Offer

• Competitive salary range: $68,800.00 USD - $83,400.00 USD per year, plus bonus, equity, and benefits as applicable.
• Comprehensive health benefits, including medical, dental, and vision.
• Free access to programs such as free therapy sessions, the Calm App, Virtual Yoga Classes, and more.
• 14 weeks of 100% paid parental leave and workplace lactation support.
• Pet insurance, gym reimbursement, financial planning, commuter benefits, and tuition reimbursement.

About the Company

At DraftKings, we’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. We’re a diverse and inclusive team committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Locations

• New York, NY
• Boston, MA

Ready to Own What's Next?

We know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.

DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

JR15128

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