Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Analyst II, Marketing Analytics
Location: Boston, Massachusetts, United States
Employment Type: FULL_TIME
About DraftKings
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As an Analyst II on the Digital Marketing Analytics team, you'll leverage data-driven insights to inform and optimize channel strategy across DraftKings’ digital marketing ecosystem. You will play a key role in evaluating and enhancing marketing performance across channels including Paid Social, Programmatic, and Paid Search. In this role, you will also help advance the use of emerging technologies, including LLM-driven tools, to improve analytics capabilities and support our marketing partners in making smarter, faster decisions.
Responsibilities
- Partner closely with marketing stakeholders to understand business objectives, anticipate downstream impacts, and ensure analyses drive decision-making.
- Own end-to-end analytics for key marketing initiatives, including identifying high-impact opportunity areas, developing analyses to quantify their value, and driving recommendations through to implementation.
- Develop structured analytical frameworks to evaluate marketing performance, identify drivers of change, and simplify complex business problems.
- Communicate findings effectively to cross-functional partners and senior leadership, using data storytelling to align on strategy and next steps.
- Iterate and maintain data products and tools, including a marketing data agent to provide plain text answers to questions from analysts and stakeholders about marketing KPIs.
Requirements
- Bachelor’s degree or equivalent in Mathematics, Statistics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
- At least 2 years of analytics or data science experience.
- Proficiency in SQL/Snowflake and Excel for large-scale data analysis.
- A strong understanding with A/B testing, experimental design, and analytical testing methodologies.
- Experience working with marketing data and attribution methodologies, or an eager willingness to learn it.
We Offer
- Competitive Salary: The US base salary range for this full-time position is $76,800.00 USD - $96,000.00 USD, plus bonus, equity, and benefits as applicable.
- Health Benefits: Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing Program: Free access to programs such as free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
- Parental Leave & Support: 14 weeks of 100% paid parental leave to all global team members and workplace lactation support.
- Family Planning: Benefits that support family planning, including adoption, surrogacy, fertility treatments, and more.
- Flexible PTO: Flexible Paid Time Off for employees in the United States.
- Pet Insurance: Help save on vet expenses for accidents, illnesses, and more through our pet insurance benefit.
- Gym Reimbursement: Reimbursement for part of your gym membership once you enroll in a health insurance plan.
- Financial Planning: 401(k) matching and programs such as Origin Financial to help you plan for your financial future.
- Commuter Benefits: Help lower costs on your daily commute.
- Tuition Reimbursement: Reimbursement for educational courses related to your position or another position at DraftKings.
About the Company
At DraftKings, we are a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. We’ll guide you through the process if this is relevant to your role.
DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
Ready to Own What's Next?
We know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.
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