Analyst/Senior Analyst, B2B Digital Marketing

About the Position

Analyst/Senior Analyst, B2B Digital Marketing (Bangkok Based, relocation provided)

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

The B2B Digital Marketing team sits within Agoda’s B2B Marketing organization and is responsible for delivering high-quality, scalable marketing campaigns for our partners across B2B2C channels. We work closely with Commercial, Product, Data, and regional Marketing teams to ensure campaigns are efficiently executed, performance is clearly measured, and partners receive actionable, data-driven recommendations that drive value for both Agoda and our partners.

Our mission is to balance operational excellence with growth impact - building repeatable, scalable frameworks that allow us to support dozens of partners at once, while still delivering insights tailored to each partner’s performance and business context.

Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on these channels, here are some examples:

• Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago, and other search engines. Adapt to new product features and roll out changes from successful tests.
• Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g., understanding impact on bookings from large-scale TV campaigns or demand elasticity from pricing optimization) and liaise with product teams on implementation roadmap.
• Reporting, analysis, and insights: Building dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders.

Responsibilities

• Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, Tripadvisor, Trivago, and other search engines.
• Analyze vast amounts of data generated by experiments and develop predictive models using data science techniques.
• Build dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders.

Requirements

• Bachelor’s degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, business, or science).
• Excellent verbal and written communication skills in English.
• 2+ years of experience in data crunching from top-tier consulting, investment banking, private equity, or strategy/business for a fast-growing global tech company.
• Experience in one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL, and visualization tools, e.g., Tableau, Power BI.
• Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel.
• Innate desire to take ownership, make an impact, and influence outcomes.
• Excellent organizational skills, attention to detail, and ability to work independently.

Nice to Have

• Experience in digital marketing or ecommerce.
• Experience with A/B testing and other testing metrics.
• Strong presentation and negotiation skills.
• Skills that foster collaboration and team spirit.

We Offer

• Competitive salary.
• Relocation support provided.
• Opportunity to work in a dynamic and innovative environment.
• Be part of a diverse and inclusive team.

About the Company

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

Equal Opportunity Employer

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

Discover more about working at Agoda

• Agoda Careers https://careersatagoda.com
• Facebook https://www.facebook.com/agodacareers/
• LinkedIn https://www.linkedin.com/company/agoda
• YouTube https://www.youtube.com/agodalife