Analytics Manager

About the Position

Analytics Manager

London, England, United Kingdom

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

As an Analytics Manager, you will be responsible for:

• Leading a team of analysts to deliver valuable insights through data analysis.
• Developing and delivering measurement and insight projects across various marketing activities.
• Collaborating with data strategists and consultants to answer business questions.
• Ensuring the use of available data to deliver against the client vision.
• Mentoring and managing a diverse group of analysts.
• Designing, managing, and delivering end-to-end analyses aimed at helping Marketing to optimise across the funnel.
• Managing all workloads and allocating projects based on skills and capabilities.
• Overseeing the delivery of measurement and effectiveness projects.
• Delivering and leading on strategic projects (segmentation, modelling).
• Ensuring the application of the most relevant methodologies to measure and evaluate.
• Developing and providing written and verbal output on reports and presentations.
• Managing and resolving data issues involving quality and consistency.
• Being the client's trusted advisor on data and analytical methodology.
• Presenting to clients and attending client meetings.
• Integrating data work into agency deliverables and working with strategy and account teams.
• Offering leadership and expertise to support the development of junior team members.
• Developing the skills and knowledge of colleagues and creating a learning culture within the team.

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Requirements

• 8+ years working in a marketing or related field as an analytics manager or senior analyst who has managed a team.
• Experience with coding languages for analysis (Python, BigQuery & SQL preferred).
• Experience with web analytics tools such as GA.
• Experience in developing wireframes and creating dashboards.
• Experience in data storytelling, demonstrating how to interpret data into recommendations.
• Understanding of where and how to use AI to optimise efficiency and effectiveness.
• Proven record of delivering high-quality outputs.
• Attention to detail and a commitment to accuracy.
• Ability to manage a team as well as own workload autonomously and thrive in an agency environment, working across multiple teams.
• Ability to translate business needs and requirements to analytical methods and outputs.
• Good written and verbal communication skills.
• High-level analytical skills in relation to performance analysis.
• Experience in devising, implementing, and managing reporting dashboard design, update, and automation using tools such as PowerBI, Tableau, and Looker Studio.
• Good knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing, and statistical significance.

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Nice to Have

• Experience with AI.
• Customer Segmentation.
• Predictive Modelling.
• Multivariate Analysis.
• A/B Testing.
• Statistical Significance.

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We Offer

• Join a global creative company with a strong heritage and innovative approach.
• Be part of a diverse and inclusive team that values connection, belonging, and the power of differences.
• Work in a hybrid environment with teams in the office an average of four days a week.
• Opportunities for professional growth and career progression.
• Collaborate with a global network of over 30,000 employees across 150+ offices in 64 markets.

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About the Company

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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