About the Position

Area CX Strategy Manager

Location: Warszawa, Poland

Contract Type: Permanent

Career Level: Experienced Professional

Function: Marketing

Salary Range: Competitive salary

Why Marketing?

We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and it's these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.

Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross-functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat-it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose

Brand and Innovation

Responsibilities

CX STRATEGY & OMNICHANNEL CAPABILITIES

Define and evolve the multi-category omnichannel Consumer Experience (CX) strategy for Central Europe, ensuring effective consumer acquisition, conversion, and loyalisation, while delivering strong brand-building impact following the Annual Marketing Planning cycle.
Lead the design, optimisation, and scaling of digital consumer journeys and connected consumer capabilities, finding opportunities to enhance effectiveness, efficiency, and measurable consumer impact.

REGIONAL ALIGNMENT, GOVERNANCE & SCALING

Act as the key Regional and GCX point of contact for CX strategy and capabilities, ensuring alignment across Global, Area, and End Markets while driving cross-market harmonies and prioritisation.
Establish governance frameworks, planning processes, and deployment roadmaps to scale procedures, critical initiatives, and key projects consistently across Central Europe.

STRATEGIC CAPABILITIES & INVESTMENT DIRECTION

Lead the development of long-term CX capabilities, partnering with End Markets to identify and implement enablers that support business strategy and consumer growth.
Provide direction on CX investments, prioritising initiatives based on business impact, scalability, profitability, and long-term value creation.

TEAM LEADERSHIP & TALENT DEVELOPMENT

Lead, coach, and develop the CX Strategy team, fostering a high-performing, collaborative, and innovation-driven culture.
Build organisational capability by promoting standard processes, encouraging continuous improvement, and supporting talent development across the CX function.

Requirements

University degree with Business, Marketing, or similar and Minimum 4 years of experience in marketing-related roles within a similar, matrixed, and international environment, including people leadership.
Proven experience in defining strategy and translating it into operational plans, engaging multiple teams and partners to drive execution.
Strong project and programme management experience across complex, multi-market initiatives.
Experience translating Brand KPIs into D2C and omnichannel execution.
Strong ability to operate with impact in a matrix organisation across cultures and functions.
Excellent capability to connect consumer insights (needs, segmentation, behaviour) with commercial performance drivers.
Demonstrated critical thinking, with the ability to analyse complex variables influencing long-term business success and growth.
Proven track record of collaboration, negotiation, and change leadership at regional and global level.
Confident communicator and presenter in an international setting.

We Offer

Market-leading annual performance bonus (subject to eligibility)
Diverse benefits package that varies by country, including health plans, work-life balance initiatives, transportation support, and a flexible holiday plan with additional incentives
Opportunities for internal advancement and career progression
Access to online learning platforms and personalized growth programs to nurture your leadership skills
Commitment to continuous improvement within a transformative environment

About the Company

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion, and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives, and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see career breaks as opportunities, not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g., time out caring for family, parental leave, national service, sabbatical, and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to supporting you by making appropriate arrangements for you to demonstrate your full potential.

Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

Truly inclusive
Do the right thing
Love for our consumer
Passion to win
Empowered through trust
Stronger together

Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments, or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously designed reward and benefits package are shaped to acknowledge your contributions and magnify your impact. As you grow, so do we.

Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed, and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well-informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

Apply Now

Ready to take the next step in your career? Apply now and join our team in shaping a better tomorrow.

Area CX Strategy Manager

Tech Stack

Job Description, Responsibilities & Requirements