ASO Manager - BIG Franchise
Primary stack
Job description
About the Position
New Moon Production, a remote-working Hamburg-based studio, is seeking an ASO Manager for the BIG Franchise to drive organic growth and maximize conversion rates worldwide. Since 2016, we have released multiple games on various platforms, including the popular Big Farm: Mobile Harvest.
Responsibilities
ASO Strategy & Conversion Rate Optimization (CRO)
- Own end-to-end ASO strategy across App Store, Google Play, Samsung Galaxy Store, and Microsoft Store.
- Build and prioritize a continuous CRO testing backlog using CPP/CSL.
- Lead store page localization and culturalization across key markets.
- Shape a cohesive, franchise-level store identity and positioning.
Platform Program & Policy Management
- Track platform feature releases and store roll-outs.
- Evaluate and manage participation in platform growth/loyalty programs.
- Monitor store algorithm, guideline, and regulatory changes.
Search & Discoverability
- Drive keyword research, clustering, and metadata creation.
- Use AI-driven tools to scale semantic expansion, metadata generation, and sentiment analysis.
- Optimize for AEO, ensuring visibility across both legacy search and emerging AI-driven discovery.
Full-Funnel Collaboration, AI & Reporting
- Partner with UA and Product for full-funnel alignment.
- Spot optimization opportunities and quick wins across the portfolio.
- Own regular KPI reporting and stakeholder check-ins.
- Oversee review and rating management.
Requirements
- 4+ years of hands-on experience in ASO, ideally within the mobile gaming industry.
- Proven track record of driving measurable growth in store visibility, keyword rankings, and organic conversion rate.
- Deep understanding of mobile gaming audiences, player motivations, and trends.
- Excellent balance between analytical rigor and creative intuition.
- Proficiency with industry-standard ASO and analytics platforms.
- Experience navigating platform program enrollment decisions is a strong plus.
- Experience in review management is a plus.
We Offer
- Opportunity to work with a leading game publisher, Stillfront Group.
- Remote work from Hamburg, Germany.
- Potential for a 12-month freelance engagement with possible extension.
About the Company
New Moon Production is a remote-working Hamburg-based studio that has released multiple games since 2016. We are part of Stillfront Group, one of Europe’s leading game publishers with a strong focus on long-term IP growth.
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