ASO Specialist

About the Position

We're seeking an ASO Specialist to optimize app store visibility and drive organic growth for our mobile apps at DraftKings in Boston, MA.

Responsibilities

• Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes.
• Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition.
• Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings.
• Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations.
• Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities.
• Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs.
• Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks.
• Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.

Requirements

• A Bachelor’s Degree in Marketing, Business, Analytics, or a related field.
• At least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps.
• Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.
• Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.
• Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.
• Familiarity with A/B testing methodologies and a data-driven approach to measuring performance.
• Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.

We Offer

• Competitive salary range: $89,600 - $112,000 USD per year
• Comprehensive health benefits, including medical, dental, and vision plans.
• Free access to mental health and wellbeing programs.
• 14 weeks of 100% paid parental leave.
• Family planning support.
• Flexible PTO.
• Pet insurance.
• Gym reimbursement.
• Financial planning assistance.
• Commuter benefits.
• Tuition reimbursement.

About the Company

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

Ready to Own What's Next?

We know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.

DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.