Job Description, Responsibilities & Requirements
About the Position
We are looking for an ASO Specialist to help grow the visibility and performance of our mobile applications across the App Store and Google Play. In this role, you will manage a large portfolio of apps, optimize store presence, and test new ASO strategies to drive organic growth. Your expertise will contribute to improving product discoverability and key business metrics.
Remote Full-Time | ASO
Responsibilities
- Full cycle of ASO optimization of applications in the App Store and Google Play.
- Simultaneous management and development of a portfolio of 30+ mobile applications.
- Development and optimization of text metadata (Title, Subtitle, Keywords, Short/Long Description) based on performance analysis and search queries.
- Preparation of technical tasks for designers for the creation and optimization of ASO creatives (icons, screenshots, promotional materials).
- Work with ASA and incentivized traffic for testing and increasing the effectiveness of ASO hypotheses.
- Management of application ratings and reputation: organization of the purchase of ratings and reviews, control of their quality and effectiveness.
- Market analysis, competitor analysis, and current App Store and Google Play trends, search for new promising brands/product combinations.
- Generation, testing, and implementation of ASO hypotheses aimed at increasing organic traffic and key product metrics.
- Monitoring of results, preparation of reports, presentation of work results, and identification of growth areas.
- Participation in team meetings, strategy discussions, and knowledge sharing.
Requirements
- Full cycle of ASO optimization in the App Store and Google Play.
- Simultaneous management of 30+ applications.
- Work with text metadata in the App Store and Google Play.
- Preparation of technical tasks for designers (experience in testing different approaches to graphics and the ability to share results will be a plus).
- Work with incentivized traffic.
- Work with ASA.
- Purchase of ratings and reviews.
- Search for new brands/product combinations and monitoring of current trends in the App Store and Google Play.
Nice to Have
- Testing different approaches to graphics.
- Knowledge sharing.
We Offer
- 28 business days of paid off.
- Flexible hours and the possibility to work remotely.
- Medical insurance and mental health care.
- Compensation for courses, trainings.
- English classes and speaking clubs.
- Internal library, educational events.
- Outstanding corporate parties, teambuildings.
About the Company
For CV / career questions
[email protected]
For all other questions
[email protected]
Apply
Send your resume or contact us to apply for this vacancy.