Assistant Manager, BU Marketing, Sportstyle

About the Position

Assistant Manager, BU Marketing, Sportstyle

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Location: Seoul, Korea, Republic of

Your Mission

This role is to plan and execute all sportstyle marketing/PR/activities (mainly for PRIME/SELECT) within the country(s) to enhance brand awareness and achieve commercial objectives.

• Drive campaigns and all related activities with APAC ambassador.
• Plan and execute local campaigns and strategic/key account initiatives.
• Communication and management of agencies. (PR, PPL, social, digital viral, AD, production and event)

Tasks

• [Task 1] Campaign Development & Management (APAC & Local) (20%)

  • Develop and drive marketing/PR campaigns featuring APAC ambassadors (K-pop artists) and local key initiatives. Oversee the creation of campaign assets and execute all related marketing activities.

• [Task 2] Event Planning & Execution (20%)

  • Plan, organize, and execute brand events and experiential activities for key product launches.

• [Task 3] Omnichannel Advertising & Performance Marketing (20%)

  • Plan and organize channels for both online and offline advertising to drive brand visibility and performance marketing objectives.

• [Task 4] Social Media & Digital Viral Marketing (20%)

  • Establish social media roll-out schedules and oversee execution. Develop and implement innovative digital viral marketing ideas and content strategies.

• [Task 5] Influencer Relations & PR Operation Support (20%)

  • Build strong relationships with key influencers and manage product seeding programs around major campaigns and collaborations. Support PR operations, including the management of shooting samples and the translation/composition of press materials.

Your Talent

• Education: Bachelor's degree or above in Business Administration, Marketing, Marketing Communications, or a related field.
• Professional Experience: Minimum 10 years of experience in brand marketing/PR in fashion, sportswear, lifestyle, or consumer brands. In-house brand marketing experience is preferred, with proven experience in managing end-to-end marketing campaigns, local brand initiatives, and external agencies.
• IT Skills: MS Office skills, particularly PowerPoint and Excel. Adobe Photoshop skills are preferred.
• Language Skills: English (Intermediate)
• Competencies: Creativity & Innovation, Analytical Thinking, Open Communication & Listening, Planning & Organizing
• Functional Skills: Campaign shooting Management, Event & project Management

Our Principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people - with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

About the Company

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

We Offer

• Competitive salary
• Opportunity to work in a dynamic and growing team
• Professional development opportunities
• Inclusive and diverse work environment

Apply Now

Want to join our team?

Apply now

Meet the Team

Shape PUMA Marketing - A highly engaged, driven, and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

Meet the Team

Other Interesting Jobs

• Herzogenaurach, Germany

  • Associate Creative Director Teamsport (limited for 7 months)
  • Junior Videographer
  • Senior Manager Global Social Media
  • Senior Art Director (limited for 12 months)

• Selangor, Malaysia

  • Assistant Manager, Marketing

• Bengaluru, India

  • Intern-Copywriting

Application Tips

FAQ