Associate Director, Brand Strategy

About the Position

Freelance - Associate Director Strategy - Brand

New York, New York, United States

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Responsibilities

• Develops content strategies and guides brand growth for CX and CRM campaigns
• Executes quantitative, qualitative, and competitive strategy and brand audits
• Develops strategic briefs, calendars, and launch plans

What Your Success Will Look Like

Guiding Strategic Growth, Related Brand Projects, and Leading Clients

• Owns strategy project work and nurtures client relationships to ensure client satisfaction/retention
• Leads the creative team to ensure on-time delivery of high-quality deliverables
• Leads internal and client-facing content strategy workshops

Managing & Mentoring People

• Supervises up to 2 junior team members in our department
• Guides their professional development and helps them set annual career goals
• Schedules and hosts weekly 1-on-1s (30-min per direct report)

Pitching & Growing New Business

• Contributes to new business in RFI/RFP responses and pitches
• Creates new brand briefs which provide creative brand direction

Requirements

• 5-8 years working as a brand strategist, agency experience strongly preferred
• Excellent attention to detail and strong organizational skills
• Outstanding communication skills, both written and verbal, a passion for digital storytelling
• Always looking for ways to change, improve, or invent new approaches to old problems
• Strong understanding of current digital design practices and technologies
• Able to drive a project forward with minimal direction

We Offer

• Competitive salary: $100-$140 USD
• A competitive benefits package
• Hybrid work approach: teams in the office an average of four days a week

About the Company

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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