About the Position

Associate Director, CRM Analytics

Locations

Atlanta, Georgia, United States
Chicago, Illinois, United States
Dallas, Texas, United States
Kansas City, Missouri, United States
Los Angeles, California, United States

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Responsibilities

As an Associate Director, CRM Analytics, you will help lead measurement, reporting, testing, and insight development for customer marketing programs across CRM channels. This role is ideal for someone who is strong in analytics, confident in storytelling, and comfortable working across Strategy, Account, Project Management, Creative, and Data partners to turn performance data into clear, client-ready recommendations.

Lead: Own analytics workstreams that support CRM campaign performance, customer engagement, retention, acquisition, testing, and optimization. Help translate business questions into measurement approaches, reporting outputs, and actionable recommendations. Partner with senior leads to standardize and scale best practices across reporting, testing, and insight generation.
Analyze: Pull, clean, validate, and interpret campaign performance data across CRM channels. Identify patterns, performance drivers, audience behaviors, and optimization opportunities. Move beyond surface-level reporting to explain what happened, why it matters, and what the client should do next.
Report: Develop clear, persuasive presentations, performance readouts, POVs, and strategic recommendations for clients and internal partners. Turn complex data into digestible stories that connect performance to business objectives and marketing decisions.
Partner: Work closely with Strategy, Account, Project Management, Creative, and Data teams to ensure reporting and analytics are integrated into the broader client work. Act as a bridge between analytical thinking and strategic storytelling, helping teams align on the insight, implication, and recommendation.
Manage: Mentor and support junior analytics team members by reviewing work, coaching through analysis and storytelling, and helping build stronger data, QA, and presentation skills. Create clear expectations, provide actionable feedback, and help team members grow through ownership of the work.
Build: Improve ways of working by creating repeatable processes, templates, RACIs, documentation, training materials, and reporting frameworks. Look for opportunities to reduce friction, improve quality, and make the team more efficient and consistent.
Drive: Bring a proactive, solutions-oriented mindset to client and team needs. Help identify testing opportunities, measurement plans, campaign learnings, and new ways analytics can create value for the client. Be willing to ask “what if,” “why not,” and “what would need to be true?” when solving problems.

Requirements

Bachelor’s degree in Marketing Analytics, Business, Statistics, Mathematics, Economics, Computer Science, or a related field; advanced degree preferred but not required.
6+ years of experience in analytics, marketing analytics, CRM analytics, customer insights, performance reporting, or a related function.
Experience supporting customer-centric marketing programs, preferably across CRM channels such as email, SMS, app, direct mail, web, or digital marketing.
Strong ability to analyze campaign performance data and translate findings into clear insights, recommendations, and client-ready stories.
Strong Excel skills required, including data cleaning, aggregation, pivots, lookups, formulas, and QA.
Experience with Tableau, Power BI, Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, or similar reporting/marketing platforms preferred.
Understanding of A/B testing, test design, measurement planning, segmentation, campaign optimization, and performance forecasting.
Strong presentation-building skills with the ability to create clear, concise, visually organized decks.
Ability to explain complex data and technical concepts to non-technical audiences.
Experience mentoring, coaching, or reviewing the work of junior team members.
Strong cross-functional collaboration skills, with the ability to work across Strategy, Account, PM, Creative, Data, and client teams.
Comfortable with ambiguity and able to bring structure to complex or evolving work.
Strong attention to detail, QA rigor, and ability to manage multiple workstreams and deadlines.
Curious, proactive, and solutions-oriented; able to identify issues, propose options, and help move the work forward.
Experience with SQL, R, or Python preferred but not required.

We Offer

Competitive Salary: $70,000-$140,000 USD
Hybrid Work Environment: Teams in the office an average of four days a week.
Comprehensive Benefits Package: Click WPP Benefits for more details.
Equal Opportunity Employer: We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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Associate Director, CRM Analytics

Job description