Associate Director Media and Activation Planning Obesity and Related Conditions
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Job description
About the Position
Associate Director Media and Activation Planning Obesity and Related Conditions
Location: US - California - Thousand Oaks
Work Location Type: Remote
Job ID: R-258167
Date Posted: Oct. 14, 2026
Category: Marketing
Salary Range: 164,283.75 USD - 222,266.25 USD
Responsibilities
Channel Investment and Media Planning
- Own channel investment strategy and translate brand objectives and the integrated brief into channel plans, audience approaches, and investment recommendations.
- Lead development and execution of media plans with agency partners, including channel mix, timing, targeting, content requirements, and optimization.
- Ensure media plans reflect audience insight, platform behavior, brand priorities, and applicable governance requirements.
- Partner with the Director to evaluate opportunities and recommend tradeoffs that improve plan effectiveness and efficiency.
Activation Planning and Delivery
- Lead activation identification and planning in partnership with the Director, Consumer, HCP, Corporate Affairs, and other relevant teams.
- Translate activation concepts into executable plans, including objectives, partner roles, requirements, schedules, budgets, and logistics.
- Coordinate internal alignment and approvals, ensuring partners understand decisions, milestones, and dependencies.
- Lead and Develop Senior Manager, to coordinate activation execution and cross-channel delivery.
Cross-Functional and Agency Leadership
- Coordinate with HCP Promotion to align media and activation with HCP omnichannel and promotional activity.
- Partner with Corporate Affairs on integrated opportunities and ensure the right functions are involved during planning and execution.
- Manage working relationships with media, AOR, other agency partners and GCCI; clarify deliverables, timelines, and decision rights.
- Maintain clear project plans and communicate risks, decisions, and changes to stakeholders.
Measurement and Optimization
- Lead media measurement planning with agency and analytics partners, including channel KPIs, reporting cadence, and learning questions.
- Monitor media and activation performance, identify issues and opportunities, and recommend adjustments to the Director.
- Synthesize results into clear updates and actionable learning for future planning.
Requirements
Basic Qualifications
- Doctorate degree and 2 years of Marketing/Sales experience
- OR Master’s degree and 4 years of Marketing/Sales experience
- OR Bachelor’s degree and 6 years of Marketing/Sales experience
- OR Associate’s degree and 10 years of Marketing/Sales experience
- OR High school diploma/GED and 12 years of Marketing/Sales experience
Preferred Qualifications
- Strong experience in media planning, channel investment, campaign activation, or integrated marketing.
- Demonstrated ability to manage complex plans, budgets, timelines, and agency deliverables.
- Experience coordinating with HCP marketing, Corporate Affairs, or other cross-functional partners.
- Strong analytical, communication, and project leadership skills.
- Pharmaceutical, healthcare, consumer health, or other regulated-industry experience preferred.
We Offer
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models, including remote and hybrid work arrangements, where possible
About the Company
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Apply now and make a lasting impact with the Amgen team.
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