Associate Director, US Integrated Marketing (Interim)

About the Position

We're seeking an Interim Associate Director of US Integrated Marketing to join our team on a fixed-term basis, covering a maternity leave for a period of 8 months. This role will sit at the intersection of brand strategy, creative storytelling, and cross-channel marketing execution. Responsible for leading high-impact campaigns, this role will play a key part in driving brand relevance and resonance within the US throughout the coverage period.

Responsibilities

• Lead the development and execution of marketing strategy and integrated go-to-market plans
• Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports
• Ensure all campaigns are executed on time and within budget through effective project management
• Collaborate cross-functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics
• Provide leadership and direction to a team of 4 direct reports across the US Integrated Marketing team, overseeing strategy and ensuring cohesive execution across workstreams
• Collaborate with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels
• Oversee US influencer and creator workstreams, guiding strategy and day-to-day execution across the team
• Contribute to Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance
• Build and scale the US creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble
• Serve as day-to-day point of contact for our talent and agency partners, including UTA, ensuring smooth coordination and follow-through on partnership deliverables
• Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations
• Be data-driven in all decision-making, monitoring the effectiveness of marketing campaigns on brand awareness and user acquisition
• Develop and share in-market learnings based on key successes and failures
• Navigate shifting priorities and weekly pivots with steady judgment and a solutions-first mindset
• Determine marketing mix and make strategic recommendations on paid media mix

Requirements

• Bachelor's degree; MBA or Master's is a plus
• 8–10 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands
• A proven track record of launching multi-channel campaigns that drive both emotional connection and measurable results
• Strong leadership experience overseeing channel leads and guiding overarching strategy
• Experience in marketing and/or media with deep expertise and understanding of the US market
• Creative problem-solving skills and a solutions-oriented mindset
• Ability to work to tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
• Experience managing celebrity, talent, influencer, or creator partnerships, including agency relationships, is a plus
• Solid understanding of the media landscape, channels, and measurement
• Strong analytical skills to determine campaign success and market performance
• Experience using data and metrics to measure impact and pivot accordingly
• Proven ability to cultivate and lead high-performing teams with empathy, vision, and a commitment to growth and collaboration

We Offer

• Competitive salary range: $145K - $165K
• Full-time position
• Hybrid work location type

About the Company

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

Inclusion at Bumble Inc.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.

In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

AI in Bumble Inc. Hiring

At Bumble, we may use AI tools to support parts of our recruitment process - such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience - not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.

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