Associate, Growth Marketing (Advanced Trading Products)

About the Position

Associate, Growth Marketing (Advanced Trading Products)

We are seeking a data-driven, crypto-native Growth Marketing Associate to join our team in New York, NY. This role sits at the intersection of product and growth marketing, focusing on advanced trading products such as perpetuals and margin. You will own the go-to-market strategy for our most technically sophisticated product lines and build and nurture developer and power-user communities that drive long-term adoption.

About the Company

Gemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014. Our mission is to unlock the next era of financial, creative, and personal freedom by providing trusted access to the decentralized future. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all.

Responsibilities

• Own end-to-end GTM strategy and execution for advanced trading, stocks, and perpetuals - from positioning and messaging to launch campaigns and post-launch optimization.
• Partner closely with product, design, and engineering to translate complex features into compelling narratives for retail and professional audiences.
• Create content and campaigns that resonate with technically sophisticated audiences - developers, quants, and DeFi power users.
• Collaborate with product and BD teams to activate distribution partnerships.
• Lead marketing strategy and execution for developer-focused programs, including hackathons, the Builder Program, and trading competitions.
• Build and manage relationships with developer communities, Discord ecosystems, and crypto-native builder networks.
• Monitor funnel performance and surface insights that inform product and marketing decisions.
• Work with BD, product, and brand teams to ensure GTM plans are tightly coordinated across all touchpoints.
• Contribute to broader brand and campaign work as a subject matter expert on trading and developer audiences.

Requirements

• 2–4 years of experience in growth, product, or lifecycle marketing - ideally at a crypto, fintech, or developer-tools company.
• Deep familiarity with DeFi, onchain trading products, or developer ecosystems.
• Communicate clearly and don't wait to be told what to build next.
• Strong written communication skills; able to write crisp copy and compelling positioning for technical audiences.
• Fluent across the modern AI stack and understand how to build AI-first marketing systems.
• Comfort with data - you know how to measure what matters and make decisions from it.
• Bonus: experience running hackathons, ambassador programs, or community-led growth initiatives.
• Located in NYC.

We Offer

• Competitive starting pay.
• A discretionary annual bonus.
• Long-term incentive in the form of a new hire equity grant.
• Comprehensive health plans.
• 401K with company matching.
• Paid Parental Leave.
• Flexible time off.

Salary Range

The base salary range for this role is between $82,500 - $110,000 in the State of New York, the State of California, and the State of Washington. This range is not inclusive of our discretionary bonus or equity package.

About the Company

Gemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014, offering a wide range of simple, reliable, and secure crypto products and services to individuals and institutions in over 70 countries. Our mission is to unlock the next era of financial, creative, and personal freedom by providing trusted access to the decentralized future. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all - bridging traditional finance with the emerging cryptoeconomy in a way that is more open, fair, and secure. As a publicly traded company, Gemini is poised to accelerate this vision with greater scale, reach, and impact.

Equal Opportunity

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.