About the Position

AVP - Strategy & Planning

Gurugram, India

About Us

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Responsibilities

Strategic Leadership & Planning

Setting strategic goals and ensuring alignment with overall agency objectives.
Collaborate with the Chief Strategy Officer and Office Head in shaping the agency's overall strategic direction.
Conduct thorough market research and analysis to uncover insights that inform the development of effective advertising strategies.

Campaign Development

Lead the development of strategic briefs that guide creative teams in the ideation and execution of impactful campaigns.
Ensure that strategic plans align with client objectives, target audience insights, and market trends.

Data and Analytics

Utilize data-driven insights to inform strategic recommendations and optimize campaign performance.
Stay informed about industry trends, emerging technologies, and new tools that can enhance the effectiveness of account planning processes.

Client Collaboration & Presentations

Build and maintain strong relationships with clients, understanding their business goals, challenges, and market dynamics.
Present strategic plans and insights in a compelling and persuasive manner.
Lead strategic discussions with clients, providing insights and recommendations that drive effective advertising strategies.
Effectively communicate the rationale behind strategic recommendations and demonstrate how they align with clients' business goals.

People Management

Partner and collaborate with other teams, including Creative, Account Management, and Media, to ensure seamless integration of strategic plans.

Requirements

Graduate/Post-Graduate in Marketing, Advertising, Business, or a related field with 10+ years of experience in strategic planning within a mainline advertising agency.
Proficiency in utilizing data and analytics to drive insights and decision-making.
In-depth understanding of market research, consumer behavior, and advertising trends.
Strong leadership, interpersonal, and people management skills.
Ability to think creatively and strategically to solve complex business challenges.
Executive-level presentation and communication skills to lead and hold senior-level client interactions.

We Offer

Opportunity to work with a global creative company.
Be part of a team that drives growth and innovation.
Hybrid work approach with an average of four days in the office per week.
Accommodations and flexibility options available upon request.

About the Company

VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R - two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience, and commerce practices - powered by deep data and technology experience. For more information, visit www.vml.com.

VML (WPP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and how you can update the information you have provided us with or how to remove it.

AVP - Strategy & Planning

Job description