B2B Digital Marketing Specialist (iGaming)

About the Position

We are seeking a B2B Digital Marketing Specialist (iGaming) to join our team in Bratislava. The role focuses on generating inbound leads and strengthening brand presence in the B2B market.

Responsibilities

• Brand: Strengthen and grow the company’s brand presence and positioning in the B2B market, building on an existing foundation rather than starting from zero.
• Inbound Leads: Plan and execute initiatives to generate inbound leads through content, SEO/GEO, paid advertising, social media, and email marketing.
• Content & Campaigns: Plan, create, and publish content and campaigns, primarily independently and using modern AI tools, without relying heavily on agencies or lengthy approval processes.
• Channels: Manage the website, landing pages, LinkedIn and other social media, email, paid advertising, events/conferences, and PR - prioritizing the channels that deliver the strongest results.
• Test & Improve: Set ambitious goals, launch quickly, measure results, gather feedback, and continuously optimize. Focus on short execution cycles rather than lengthy planning.
• Coordination: Occasionally work with designers, developers, and external vendors, while remaining capable of handling most marketing activities independently.
• Cross-functional Collaboration: Work closely with product, sales, events, and leadership teams to keep messaging accurate, align campaigns with business priorities, and ensure marketing efforts generate measurable results.

Requirements

• Hands-on mindset: You prefer doing the work rather than simply managing it. You are comfortable writing copy, using basic design tools, setting up campaigns, analyzing performance data, and delivering quickly.
• Strong iGaming market knowledge: Experience in B2B marketing for a technology company operating in iGaming, ideally within platforms, game systems, aggregators, operators, or similar businesses.
• Solid B2B marketing expertise: Strong understanding of B2B marketing, including longer sales cycles, account-focused targeting, trust-building through content, and close collaboration with Sales.
• AI proficiency: Confident daily use of AI tools for content creation, research, creative work, analytics, and productivity, with a genuine interest in continuously exploring new tools and approaches.
• Results-driven and proactive: Comfortable setting ambitious goals, moving quickly, testing ideas, and taking ownership of results.
• Excellent English: Strong written and spoken English is essential for working with a global audience. Experience adapting messaging for different markets and cultures is a strong plus.

Nice to Have

• Existing contacts among operators, aggregators, or other companies in the iGaming supply chain.
• Experience with SEO/GEO (visibility in AI search results), paid social/search for B2B software companies, or marketing automation tools.
• Understanding of how regulation affects marketing in different markets (licensing rules shape what you can say and where).
• Basic design skills (Figma, Canva), or comfort briefing or using AI tools for images and video.

We Offer

• Professional and personal development.
• Opportunity to participate in the projects remotely.
• Loyalty program.

About the Company

Digicode is a custom software, mobile app, and next-generation global technologies development company based in Dallas, Texas, with development centers in the US, Slovakia, and Ukraine.