B2B Growth Marketing Lead - APAC

About the Position

B2B Growth Marketing Lead - APAC

We're seeking a B2B Growth Marketing Lead to accelerate the growth of Wise Business across APAC. This is a senior, hands-on role for an exceptional B2B growth marketer. You'll identify the markets, customer segments, and opportunities with the greatest growth potential, then turn those choices into locally relevant campaigns that acquire valuable business customers.

Responsibilities

• Own the B2B growth strategy for APAC, using customer, market, product, and commercial evidence to prioritize the most attractive opportunities.
• Develop and execute locally relevant, integrated campaigns that acquire valuable business customers across self-serve and sales-assisted journeys.
• Translate customer problems into clear growth hypotheses, propositions, campaign briefs, channel plans, and measurement approaches.
• Work hands-on with specialists across content, events, paid search, and other channels to take campaigns from idea to market without losing strategic quality or pace.
• Partner closely with Product Marketing and Sales on the Go-To-Market Plan and our ideal customer profiles, delivering crucial market feedback.
• Connect campaign performance to new business profiles, customer quality, downstream value, and payback - not just impressions, clicks, or lead volume.
• Build credible business cases for regional investment outside established marketing activity, defining the opportunity, expected return, resources required, and how the activity will be tested.
• Use performance and customer evidence to decide what to scale, improve, stop, or redirect, creating a consistent pipeline of activity rather than isolated launches.
• Build a strong operating rhythm with the APAC Regional Marketing Lead and regional stakeholders, combining local context with the wider Wise Business growth strategy.
• Identify and propose issues or improvements to Wise Business from a regional product perspective to help strengthen the offering.

Requirements

• Deep B2B growth marketing experience and the ability to demonstrate meaningful commercial outcomes that you personally helped create.
• Exceptional, hands-on growth marketer who can set the strategy, write the brief, shape the proposition, work through funnel problems, and stay close to execution and performance.
• Experience building growth across multiple markets and understanding that APAC is not one homogeneous audience. Ability to adapt a strategy to different customer needs, channels, and competitive conditions.
• Ability to identify and prioritize valuable B2B audiences, uncover the customer problem that matters, and turn that insight into a focused acquisition proposition.
• Understanding of both self-serve and sales-assisted acquisition and how Marketing and Sales can operate as one connected growth system.
• Ability to make commercially grounded decisions using acquisition cost, conversion, customer quality, payback, and lifetime-value considerations.
• Comfortable defining success before launch, working with imperfect data, and making clear scale, stop, or change decisions from the evidence.
• Ability to bring together specialist and cross-functional teams without formal authority, maintaining clarity, quality, and momentum.
• Comfortable operating independently in an ambiguous environment and moving quickly from uncertainty to a sensible test.
• Motivated by Wise's mission and the opportunity to help small businesses operate and grow internationally.

Nice to Have

• Most of your career spent in B2B SaaS marketing.
• Experience in B2B fintech, payments, financial services, or a comparable technology platform with a multi-stage customer journey.
• Direct experience growing a business in Singapore, Southeast Asia, or other APAC markets.
• Experience marketing to freelancers, micro-businesses, small businesses, agencies, consultancies, or startups.
• Experience with cross-border, multi-currency, or international-expansion products.
• Experience entering or scaling an early-stage regional market.
• Familiarity with partner-, community-, or event-led B2B acquisition alongside digital channels.

We Offer

• Competitive salary: SGD 12,100 - SGD 17,300 per month.
• Full-time position.
• On-site work location in Singapore.

About the Company

Wise is a global technology company, building the best way to move and manage the world’s money. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.

We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable, and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission, and able to progress in their careers.

If you want to find out more about what it's like to work at Wise, visit Wise.Jobs.

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