B2B Marketing Manager (all genders) - Fokus Lead Generierung

About the Position

B2B Marketing Manager (all genders) - Fokus Lead Generierung

Location: Hamburg, Germany

Department: Business Development

Type of Presence: Hybrid

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Description and Requirements

In this entrepreneurial key role, you will directly drive our growth at the interface with our technology and consulting experts. You will design, manage, and optimize data-driven initiatives and campaigns to generate qualified customer contacts in the B2B environment for our DXP and consulting services, and hand them over directly to our Business Development.

What You Will Do

• End-to-End Lead Generation: You will develop, implement, and manage performance marketing and lead generation campaigns.
• Sponsoring & Event Activation: You will identify strategically relevant partnerships, industry events, and sponsorship opportunities, negotiate packages, and implement them to generate measurable leads for Business Development.
• Cooperation with Business Development: You will work closely with our sales and tech colleagues to precisely target audience personas and ensure a seamless handover of generated leads into the sales funnel.
• Content & Inbound Marketing: In collaboration with our (international) colleagues, you will create and place relevant content (whitepapers, case studies, webinars) that convince decision-makers in the field of digitalization and IT.
• Performance Measurement & Optimization: You will continuously analyze and report the performance of all measures along the marketing and sales pipeline using clear KPIs and derive data-driven optimizations.
• Interface with PR Agency & External Communication: Together with Internal Communications, you will manage our external PR agency and coordinate press work. You will translate our technological expertise into targeted media messages to continuously increase our visibility in the DACH market and support lead generation communicatively.

What You Bring

• Experience: You have several years of professional experience in B2B marketing, growth marketing, or business development, ideally in the IT, agency, or consulting industry.
• Expertise in Lead Generation & Sponsoring: You have demonstrable success in generating qualified B2B leads and possess the necessary technical skills to set up and manage campaigns in common lead generation and automation tools independently. You also bring experience in relationship building and sponsorship and event management.
• Technical & MarTech Understanding: Terms such as DXP, customer journey, CRM systems (e.g., HubSpot, Salesforce), and marketing automation are well known to you. You understand how to use data as the basis for your decisions.
• Communication Skills & Negotiation Skills: You present yourself confidently, convincingly, and professionally to external partners and internal stakeholders.
• Language Skills: You communicate fluently in German and English to successfully navigate our global JAKALA network.

What We Offer

• Work Model: Hybrid from our offices in Hamburg or Berlin.
• Responsibility and Scope for Design: In the context of an international company.
• Support for Mobility (Deutschlandticket), Health (Urban Sports Club), and Sustainable Work Practices (Bike Leasing).
• Regular Team Formats: Such as shared breakfast/lunch, where exchange and cooperation are central.

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About the Company

JAKALA is a globally active IT and consulting company in the field of MarTech, with a strong focus on data and AI. With over 3,300 employees worldwide, around 230 are based in Hamburg and Berlin. At JAKALA Germany, the focus is on the development of individual software solutions, primarily Digital Experience Platforms (DXP), in which business processes along the customer journey are digitized. At the interface of strategy, design, and technology, JAKALA develops digital platforms, apps, and other services that significantly shape the digital experiences of major brands. Customers in Germany include TUI Cruises, Leica, the Hamburger Hochbahn, and ZDF.

We are convinced: Diversity makes us better. Therefore, we welcome applications from people of all backgrounds - regardless of gender, age, origin, religion, sexual orientation, disability, identity, or other legally protected characteristics.

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