B2B Marketing Manager
Primary stack
Nice to have's
Job description
About the Position
WebbyLab is a Ukrainian IT outsourcing company. We develop scalable and feature-rich Web and Mobile applications using Node.js, React.js, React Native, PHP stack. We have successfully completed projects for Daimler Mercedes-Benz, Bayer, Pfizer, Uber, Ezlo, etc.
Currently, our company consists of more than 100 first-rate specialists. Our objective is to enhance our team with even more exceptional talents who will embrace our values, inspire others, and grow alongside us as we work towards achieving all our goals.
We’re looking for a B2B Marketing Manager to help drive WebbyLab’s next stage of growth. This is a role for a self-driven, curious marketer who isn’t afraid to build from scratch, understands what drives B2B clients, and turns hypotheses into real experiments.
You’ll be our first marketer and build the marketing function from the ground up, from positioning and ICP to the channels that bring B2B clients from international markets. You’ll start every initiative with its goal and audience, and only then choose the channel and how to execute. You’ll test ideas in practice, analyze both successful and unsuccessful launches, and use data to decide what to scale, change, or stop.
You’ll run the chosen channels yourself, from content and SEO to paid, the website, and analytics, and use AI to do it faster. Working closely with leadership and the sales team, you’ll own the result and see how your decisions turn into qualified leads, pipeline, and business growth.
Responsibilities
- Analyze target markets, customer segments, and business opportunities to find growth points.
- Shape and refine positioning, ICP, and value propositions for outsourced services and the company’s product solutions.
- Research clients, the market, and competitors and turn insights into marketing hypotheses.
- Prioritize hypotheses by business impact and define expected outcomes and success metrics before launch.
- Choose the audience, message, channel, and testing format for each hypothesis.
- Analyze experiment results and decide what to scale, iterate, or stop.
- Run key channels yourself (content, SEO and AI search, the website, paid campaigns in Google Ads and LinkedIn) as tools to test hypotheses, not as goals in themselves.
- Use AI and automation to speed up research, analytics, content production, and routine tasks.
- Create expert content together with our engineers and maintain the company’s profiles on Clutch, GoodFirms, and DesignRush.
- Set up lead handoff with the sales team, collect feedback on lead quality, and use it to improve hypotheses.
- Regularly report on how marketing affects qualified leads, opportunities, and pipeline, what we’ve tested, and what comes next.
Requirements
- 4+ years in B2B marketing (IT services or SaaS is a strong plus).
- Experience making ICP, positioning, and go-to-market decisions and explaining the reasoning behind them.
- Experience formulating and testing marketing hypotheses and deciding, based on numbers, which ones to scale or stop.
- Understanding of how marketing turns into qualified leads, pipeline, and revenue, and how these results differ from traffic, impressions, and rankings.
- Experience with Clutch, GoodFirms.
- Active daily use of AI tools and the ability to critically evaluate their output.
- Desire to build marketing from scratch.
- Willingness to act on a clear vision, own your decisions, and honestly admit when a hypothesis didn’t work.
Nice to Have
- Hands-on experience in at least 3 of the following areas: content, paid advertising, website management, SEO, email / LinkedIn. We mean doing the work yourself, not only assigning tasks to contractors.
- Outbound skills (LinkedIn, email sequences).
- Experience promoting not only services but also ready-made products.
- Employer branding experience (DOU, conference participation).
- Marketing automation with Make / Zapier / n8n or AI agents.
- English: Upper-Intermediate (B2) or higher.
We Offer
- Direct access to leadership: you work closely with management and the sales team, and decisions are made fast, with no red tape.
- Strong cases of international brands for your portfolio.
- Challenging tasks and continuous professional growth and feedback.
- Want to upgrade your skills? No problem, WebbyLab is ready to partially compensate for your training, conferences, courses, etc.
- An opportunity to take part in writing technical articles and receive remuneration.
- Access to our engineers’ expertise: consulting, technical literature, and a deep dive into IoT, FinTech, and E-commerce.
- Flexible schedule, fully remote within Ukraine or the Kyiv office, whichever works for you.
- Official employment under a gig contract (Diia City).
- Paid vacation of 20 working days, sick leave.
About the Company
WebbyLab is a Ukrainian IT outsourcing company. We develop scalable and feature-rich Web and Mobile applications using Node.js, React.js, React Native, PHP stack. We have successfully completed projects for Daimler Mercedes-Benz, Bayer, Pfizer, Uber, Ezlo, etc.
Currently, our company consists of more than 100 first-rate specialists. Our objective is to enhance our team with even more exceptional talents who will embrace our values, inspire others, and grow alongside us as we work towards achieving all our goals.
Please indicate the salary expectations, detailed description of your experience, skills, contact details in the CV/cover letter.
Note: our recruiting team will consider your application and will contact you if your experience and qualifications align with the role. If you do not receive a response, don’t worry, it means we have kept your resume on file for future opportunities.
2026 WEBBYLAB LLC. All rights reserved.
© WebbyLab. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
WebbyLab is a Ukrainian IT company operating since 2011, with over 120 professionals on board.The company was founded by Viktor Turskyi, a co-owner of WebbyLab and ex-Google engineer who is an active contributor to Ukraine’s IT community, and Anton Morozov, co-owner and CEO of WebbyLab.Since September 10, 2024, the company has been a resident of Diia.City.We have successfully delivered over 300 projects, including 15 for five Fortune 500 companies such as Mercedes and Uber.We are active participants in the IT community: our developers have spoken at more than 50 conferences!Our Areas of Expertise:IoT software developmenteCommerce platform developmentFintech software developmentOur Values:— Engineering CultureOur team’s mission is to equip every professional with the tools they need to enhance their skills and become the best at what they love to do!We support everyone who wants to grow, whether within their current team or by exploring a new path that truly excites them.The WebbyLab Community hosts internal knowledge-sharing events that help our teammates achieve their professional goals, deepen their expertise, and step outside their comfort zones.Every WebbyLab developer has access to Baseline, a document created by company co-founder Viktor Turskyi. Baseline outlines a fundamental skill set that every engineer should master. It helps team members understand how technologies and systems work, what challenges may arise, and how to effectively overcome them.We also offer specialized Baselines for QA and PM, providing essential tools for each respective role.A key focus of ours is the effective integration of artificial intelligence. We encourage every employee to actively adopt AI technologies in their workflows to boost productivity, speed, and quality.We uphold the highest professional standards and are always eager to share our knowledge and culture with everyone who joins our growing team!— Team and RespectA friendly work environment, open communication, and mutual respect are what enable our teams to stay productive and maintain a healthy work-life balance.We consistently share our experience with the developer community because being an active part of it matters to us.Knowledge sharing is an essential part of our culture — our Team Leads and Senior Engineers support and mentor Junior Developers.Our Mission:We develop comprehensive software solutions using the most effective combination of innovative technologies.Following the start of the full-scale invasion and through the end of 2022, the company donated all of its profits to support the Armed Forces of Ukraine, with total contributions amounting to nearly $350,000.In 2023, we launched a Volunteer Fund aimed at encouraging employee donations and channeling resources into volunteer initiatives organized by WebbyLab team members themselves. In practice, this approach proved to be highly efficient in terms of impact and also helped our employees and their families feel supported by the company, especially in the event of mobilization. Since its inception, the Fund has supported 203 volunteer initiatives, with total spending exceeding $360,000.For all questions:[email protected]Our website:webbylab.com/en/careersOur vacancy channel:t.me/webbylabOur blog:webbylab.com/blogOur Co-Founder Viktor Turskyi сhannel:t.me/jabascript