BraCoMa - Brand Content Manager

About the Position

BraCoMa - Brand Content Manager

Brand: VML

Capability: Strategy

Location: Bogotá, Colombia

Requisition ID: 18288

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About Us

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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The Impact of Your Role

As a Brand Content Manager, you will be a key point of connection between brand strategy, business teams, and content production teams.

You will be responsible for leading content planning and coordinating the production flow, ensuring that teams have the information, resources, and briefs necessary to develop and adapt content efficiently.

You will also be in charge of coordinating a multidisciplinary team, promoting a collaborative, organized, and results-oriented work dynamic.

Your ability to understand business needs, anticipate possible blockages, and align different stakeholders will be fundamental to reducing feedback cycles, optimizing delivery times, and ensuring content quality.

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Your Daily Tasks

• Lead the connection between brand strategy and content production teams.
• Support the alignment of regional and local teams, ensuring clarity on processes, responsibilities, and stakeholders.
• Lead content planning and launch calendars for different markets and channels.
• Translate strategic and business needs into clear, complete, and actionable briefs for production teams.
• Coordinate with marketing, business, strategy, and production teams to gather necessary information, products, assets, and other inputs.
• Coordinate and support multidisciplinary content teams, including design, copywriting, content management, and architecture profiles.
• Plan and manage the production flow of assets, ensuring proper distribution of requests and resources.
• Coordinate follow-up meetings with internal teams and stakeholders to monitor progress, deliverables, and content plans.
• Act as the first point of strategic validation of content to reduce feedback cycles and accelerate the transition from brief to first deliverable.
• Monitor content execution to ensure alignment with brand strategy and established timelines.
• Work closely with different production teams to facilitate follow-up and ensure the correct execution of requests.
• Lead the review and consolidation of feedback for content approval processes.
• Ensure that the assets used have the required intellectual property rights and that the corresponding information is correctly updated in the defined platforms.
• Identify opportunities to improve processes, reduce friction, and optimize production and delivery times.

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What Will Make You Shine

• Professional in Advertising, Marketing, Communication, Administration, Engineering, or related fields.
• 8 to 10 years of experience in account management, project management, digital content production, digital marketing, e-commerce, or related roles.
• Experience coordinating or leading multidisciplinary teams.
• Experience managing digital content projects with multiple stakeholders and deliverables.
• Ability to translate strategic and business needs into clear and actionable briefs.
• Experience managing content calendars, production flows, and multiple projects simultaneously.
• Ability to manage stakeholders, align priorities, and facilitate decision-making.
• Excellent organizational, planning, and follow-up skills.
• Strategic thinking and ability to convert a vision into concrete action plans.
• Excellent communication, negotiation, and influence skills.
• High attention to detail and quality orientation.
• Ability to work in dynamic environments with demanding delivery times.
• Empathetic leadership and ability to support and develop teams.

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Nice to Have

• Experience working with global brands and regional structures.
• Experience in advertising agencies, digital marketing, or e-commerce environments.
• Experience in e-commerce content production, including PDPs, Brand Pages, and other commercial content formats.
• Experience with project management tools such as JIRA or Workfront.
• Experience using digital asset management (DAM) or Product Information Management (PIM) platforms.
• Experience with tools like OPERA or other asset management platforms.
• Experience in creating archetypes and localizing content for different markets.
• Experience leading content projects for multiple countries, channels, or e-retailers.
• Experience in industries such as beauty, mass consumption, retail, or e-commerce.
• Advanced English proficiency.

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What We Offer

• Indefinite term contract.
• Hybrid modality.
• The opportunity to work with high-impact brands and projects.
• Exposure to regional and international teams.
• Learning and growth opportunities within a global network like WPP.
• A dynamic and collaborative environment where creativity, strategy, technology, data, and content converge.
• The possibility of leading multidisciplinary teams and participating in digital content transformation and evolution projects.

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Our Commitment

At VML and WPP, we celebrate diversity. All hiring decisions are based on qualifications and merit, without distinction of race, color, religion, gender, gender identity, sexual orientation, disability, or any other protected characteristic.

At VML, we are committed to fostering a fully inclusive work environment that is rewarding and conducive to professional development. We believe in creating a dynamic work environment that values diversity and inclusion, and we strive to recruit a diverse list of candidates to help us achieve this goal. We will be happy to provide reasonable accommodations to individuals with disabilities who need accommodation to use or access VML's career site or to fully participate in the application process. If you need an accommodation to complete your application or any other aspect of our recruitment process due to a disability, please contact our Human Resources department or email us at (HR contact) to request it.

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