Brand & Creative Manager
Primary stack
Nice to have's
Job description
About the Position
We are seeking a Brand & Creative Manager to lead global PR and SMM strategies, manage multi-million dollar budgets, and drive brand growth.
Responsibilities
- Lead and manage Team Leads (PR, SMM, Sponsorships, Creative, Localization) across CFD and Crypto, set long-term brand goals, and manage multi-million dollar annual budgets
- Direct global PR and SMM strategies to secure Top-Tier media coverage and establish C-suite executives as industry authority figures
- Own global brand architecture, visual identity, and ToV across all channels while enforcing strict financial marketing compliance with Legal
- Scale the internal studio (Graphic, Motion, Video) using Jira queues, DAM systems, and strict SLAs for fast, high-converting asset delivery
- Direct multi-channel social media strategies, trader-driven UGC pipelines, and community engagement to boost social proof and lower CAC
- Act as ultimate brand guardian during PR crises and track brand health metrics (SoV, EMV, sentiment, campaign lift)
- Lead campaign localization across 20+ languages using hybrid AI-human workflows to ensure speed, accuracy, and cultural relevance
- Drive 360° activations for F1 and sports partnerships, including co-branded campaigns, VIP events, IP utilization, and commercial ROI
Requirements
- 5+ years of brand leadership & creative direction with B2C focus
- Experience in leading teams and working in multi-market international environment – understanding of regional marketing dynamics (SEA, LATAM, MENA, Europe) to localize campaigns without diluting global brand equity
- Solid experience in PR, SMM and internal Brand operations, crisis communications
- Deep expertise in creation and managing high-volume design/motion/video studios using DAM platforms
- Understanding of executive positioning in top-tier media (Bloomberg, Reuters, Cointelegraph, CoinDesk etc.)
- Proven ability to oversee social strategies, community ecosystems, and trader UGC pipelines (for CFD and Web3/Crypto audiences will be a strong plus)
- Mastery of global financial promotion rules (FCA, CySEC, ASIC, VARA) and risk disclaimer standards
- Proficiency in media monitoring tools and analytics to quantify SoV, sentiment, campaign lift, and ROI
- Experience in providing EXPOs and deep knowledge of media support
- Ability scaling multi-market campaigns combining enterprise AI translation tools with human workflows across regions
- Crisis Composure: Calm, decisive execution during PR crises, market volatility, or sentiment dips to protect brand reputation
- Cross-Departmental Synergy: Proven track record of aligning bold creative vision with strict Legal/Compliance frameworks and fast-paced BD sales cycles
Nice to Have
- Experience in FinTech, CFD/Forex, Crypto
- Track record of driving high-ROI activations for global sports/F1 partnerships (contract rights, co-branded campaigns, VIP hospitality, EMV calculation)
We Offer
- Opportunity to directly drive and influence on Brand architecture, integrating top-tier CDPs, CRMs, DWH environments within our product, and advanced attribution systems across both regulated CFD brokerages, fast-paced Crypto and Web3 businesses lines with full autonomy and zero micromanagement
- High-Impact leadership - ownership and impact on PR, SMM processes within multi-markets areas, direct reporting to the Head of Marketing, and full autonomy to scale the core engine room of our global marketing department
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays as per the company’s approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear, and related expenses)
Apply for Brand & Creative Manager
Europe | Full-time
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JustMarkets is a global multi-asset broker that has been shaping the industry since its founding in 2012. We work with clients in more than 160 countries.JustMarkets’s mission is to create a convenient and transparent trading environment where everyone can reach their full investment potential. We strive to offer superior spreads, execution, service.JustMarkets’s vision is to become the world’s most customer-centric broker, where everyone can trade and invest in a simple and transparent way.The essence of JustMarkets lies in its core values, which guide every action and shape each process, ensuring that our commitment to these values is reflected in all our endeavors.The success story at JustMarkets is written by a dynamic and innovative team of dedicated professionals. The diverse team from 10 different countries, and it’s what truly sets JustMarkets apart. As a rapidly growing team, JustMarkets is always on the lookout for like-minded individuals who resonate with our culture and values.Explore opportunities at JustMarkets and become a part of our team of professionals!Why Choose Us:— We are known for being a dependable employer, fostering trust and reliability among our team, and as a broker, nurturing genuine relationships with clients and partners.— We actively track market trends and employ modern management and business approaches, ensuring ongoing growth and development for both the company and its employees.— We value transparent interaction and open communication between teams, management, andC-levelexecutives, where everyone feels empowered to express themselves, ask questions, raise concerns, and voice their ideas.— Working in a multinational environment on one product gives you valuable experience of collaborating with different cultures united by a common goal.