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Brand Category Manager

Flix·Salary not specified

Primary stack

MarketingNegotiation

Nice to have's

Marketing StrategyPerformance MetricsCross-functional CollaborationMarket Analysis

Job description

About the Position

Brand Category Manager

Location: Gurugram, India

At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable.

We're building one of India's most interesting marketing teams in the mobility space, and we need someone who can own a portfolio of channels the way a brand manager owns a category: with commercial instinct, cross-functional pull, and a genuine drive to grow.

This isn't a coordination role - you will own Brand partnerships, offline distribution, and OTA set strategy, run execution, and be accountable for outcomes. You'll work directly with the India Leadership and also operate as a key node between local teams and global stakeholders.

If you've grown up in FMCG or a fast-scaling startup and know what it means to own a channel from the ground up, this is the job.

Responsibilities

  • Think about the Flix brand in India with both a short and long term lens. Contributing to how the brand shows up across your channels today while helping shape the positioning and perception we want to build over the next 3 to 5 years.
  • Build and manage Flix's B2B and brand partnership pipeline in India. Identifying prospects, closing deals, onboarding partners, and tracking commercial contribution to load.
  • Be the external face of Flix on OTA platforms, owning platform relationships, content quality, listing health, and commercial terms across all major OTA partners in India.
  • Manage the offline sales network. Travel agencies, ticket shops, and kiosks - from acquisition through to partner enablement, training, and performance management.
  • Collaborate across marketing, performance, CRM, and product to prevent channel strategies from running in silos and to unlock shared growth levers.
  • Identify and pursue new distribution and partnership opportunities in the Indian market, bringing commercial rigour to everything from a first pitch to a signed deal.
  • Liaise with HQ and global teams to keep local channel strategies aligned with Flix's broader commercial and brand direction.
  • Act as the primary external point of contact for partners across B2B, offline, and OTA, representing Flix with authority.

Requirements

  • Core Skills:
    • 3 to 5 years in brand management, category management, or channel marketing, ideally in D2C, or a high-growth startup.
    • Experience in owning marketing spends or a channel target.
    • Comfortable managing a wide portfolio without losing depth on what matters most.
    • Strong negotiator and relationship builder.
    • Sharp with numbers, fast with decisions, and honest about what's working.

Nice to Have

  • Secondary Skills:
    • Marketing Strategy
    • Performance Metrics
    • Cross-functional Collaboration
    • Market Analysis

We Offer

  • Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family.
  • Work from (M)Anywhere: Depending on your role, work from another location for up to 60 days per year.
  • Hybrid work model: We are an office-first company, but we offer flexibility to balance work and life.
  • Wellbeing support: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members.
  • Learning & Development: Take advantage of language classes, training courses, and expert-led sessions to grow your skills.
  • Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career.

To view more local benefits specific to each office location, please check out this link: Locations - Flix Career

About the Company

At Flix, you’ll find teams that rally together to overcome challenges and spark creativity. We believe in ownership culture - giving you the freedom to take initiative, make an impact, and shape your own career path.

As we continue to expand across the globe, you can make a real difference in how we work.

If you’re ready to grow and lead your journey, Flix is the place for you!

© Flix. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.

Flix changes the way millions travel every day.Thanks to our unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world — and our journey has only just begun.People at Flix...— ... are self-starters— ... love innovation— ... are fellow travelers.Green Mobility to Experience the WorldFlixMobility, with its two entities of FlixBus and FlixTrain, is an innovative mobility provider.We are a tech platform company, operating an e-commerce platform in the transportation industry. Our FlixBuses first hit the road in 2013 and shortly after the success of the bus lines the rail industry was expanded with our FlixTrains in 2018.Our focus is on sustainability and making an important contribution to environmental and climate protection.We have two fully electric bus lines — one in Germany and one in France — and our FlixTrains run on 100% renewable Greenpeace electricity.Millions of customers since launchMillions of passengers have already traveled with us, 62 million in 2019 alone.2,500+ destinations, 37 countriesFlixBus connects 2,500+ destinations in 37 countries, a number which is growing nearly every day.400,000+ connections per dayWe connect cities with 400,000+ trips — often departing every 30 minutes.The Flix ExperienceTechnology and innovation are our passion. Our focus on new technologies allowed us to disrupt the bus market by developing and launching our e-ticketing system, the FlixBus-App, free Wi-Fi on board, GPS Live Tracking and, recently, even an on-board entertainment system.We are working to give the chance to everyone to experience the world, and do it conveniently, in Flix style.Big on connections, light on assetsIn only 6 years Flix became Europe’s largest intercity bus network — despite not owning buses. Our long-distance FlixTrains cooperates with the most-successful private train operators in Europe.Through these partnerships, the innovation and start-up spirit of the FlixMobility brands meet with the long-standing experience of traditional industry.FlixMobility’s R&D department — FlixMobility TechHere at FlixMobility Tech we develop software with the brightest minds from around the world to engineer new experiences for our millions of customers across our apps and websites.Flix on:Instagram:www.instagram.com/flixbusYoutube:www.youtube.com/... /UCualyNYPoSJB32tcPlOe36wLinkedin:www.linkedin.com/company/flixbus

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