Brand Director

About the Position

We are seeking a Brand Director to lead Atoms' brand strategy and positioning across its restaurant technology products, ensuring consistent communication and reputation.

About the Role

Atoms is building the machines that power the next era of progress. We are changing the way the physical world operates by integrating hardware, software, AI, operations, manufacturing, and real estate to create Physical AI-real-world robots for industries like food, mining, and transport.

We're looking for a Brand Director to own how the world experiences Atoms and its family of products: Otter, CK, Picnic, Lab37. You'll set the brand strategy, build the narrative and visual system, and make every touchpoint feel like one company with a clear point of view across a portfolio defining the future of restaurant technology.

Responsibilities

• Own brand strategy and positioning across the portfolio - the overarching Atoms narrative and how each product brand ladders up to it.
• Own the brand positioning and messaging framework, ensuring consistent, differentiated communication across every stakeholder touchpoint - web, product, sales, lifecycle, social, events, and PR.
• Build and steward the brand system: voice, visual identity, messaging architecture, and guidelines that keep every surface coherent as we scale.
• Lead brand campaigns end to end - concept, creative, production, and measurement - that build awareness and preference with not only SMB restaurant operators but also enterprise buyers.
• Design reputation and category-leadership strategies that establish Atoms and its products as the trusted names in restaurant technology.
• Partner with Comms to create thought-leadership platforms that position Atoms leaders as authoritative voices in restaurant tech, robotics, real estate, and operator software.
• Cultivate co-marketing and strategic brand partnerships that enhance credibility and extend reach in key operator and enterprise communities.
• Partner with Product Marketing, Growth, and Performance so the brand shows up coherently across paid, web, lifecycle, sales, and events - and so brand and demand reinforce each other.
• Manage creative resourcing - in-house designers and writers plus external agencies and production partners - and raise the creative bar across the org.
• Develop the systems and templates (brand deck guidelines, asset libraries) that let a lean team produce on-brand work fast.
• Define success metrics for brand influence and build the measurement framework - awareness, consideration, perception, and share of voice - that connects brand investment to pipeline and growth.
• Analyze market trends, competitive positioning, and audience sentiment to inform strategic brand decisions.
• Hire, manage, and mentor a team of brand and creative professionals as the function grows.

Requirements

• 10+ years in brand marketing, including significant experience leading brand at a high-growth company.
• A proven track record driving brand from strategy through execution (campaigns, identity systems, or rebrands you can point to).
• Experience owning a brand positioning and messaging framework and keeping it consistent across many touchpoints and audiences.
• Strong creative judgment paired with commercial discipline; you tie brand to business outcomes, not just aesthetics.
• Excellence in storytelling; you can articulate a narrative that lands with a busy operator and an enterprise buyer alike.
• A background building and managing creative teams and agency relationships.
• Strong analytical capability for measuring brand health, sentiment, and perception, and connecting it to the business.
• Comfort in a fast-moving environment with multiple business units and shifting priorities.

Nice to Have

• Have marketed to CEOs of large companies.
• Have experience marketing products to SMBs, restaurant operators, or independent merchants.
• Have built a brand or creative function from the ground up.
• Have led brand across a multi-product or portfolio (multi-brand house) environment, including brand architecture work.
• Have partnered closely with product and growth teams so brand and demand reinforce each other.
• Have run a rebrand or launched a new brand system end to end.
• Have built brand operations - guidelines, design systems, and asset libraries - that scale creative output on a lean team.

We Offer

• Base salary range: $159,000 - $187,000 per year.
• Equity awards and an annual performance-based bonus.
• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company-paid life and disability insurance (short- and long-term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• Pet insurance discount.
• 401(k).
• Health Savings Account (HSA).
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter).
• Time Off policies.

About the Company

At Atoms, you’ll work on one of the defining challenges of our time-bringing automation into the physical world to drive real, lasting impact. We exist to uncover valuable unknown truths and turn them into progress, which means constantly pushing beyond what’s known and building what doesn’t yet exist. The work is ambitious and often challenging, but it’s grounded in a shared sense of purpose and a team committed to seeing it through together. Our work only matters if it serves others, and we know that meaningful progress depends on the trust of the people we serve and the strength of our team-so we invest in both, creating an environment where you can do your best work and grow.

What else you need to know

This role is based in our Los Angeles office. Atoms is a company driven by invention and continuous change - we are constantly reimagining our industries, building new products, and refining how we operate. We do our best work together. That’s why all of our office-based teams work onsite, five days a week.

Ready to join us as we serve those who serve others?

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