About the Position

We are seeking a Brand Manager for our iGaming company in Espoo, Finland. Manage brand marketing, campaigns, and collaborations.

About Entain

We are Entain NCE (Entain North and Central Europe) - a part of Entain - one of the biggest iGaming companies worldwide. Our vision is to be the world leader in betting, gaming, and interactive entertainment. We will achieve this through our focus on sustainability and growth, transforming our sector for our players, for ourselves, and for the good of entertainment.

Today Entain NCE is a multi-brand iGaming company with 850+ people situated in offices across Riga (headquarters), Tallinn, Vilnius, Amsterdam, Malta, Berlin, Vienna, and Helsinki. We are proud to be the leading iGaming operator in the Baltic States and one of the fastest-growing operators in North Central Europe.

Responsibilities

Plan, budget, and implement the ATL marketing plan for the brand.
Ensure the website reflects the brand identity and tone of voice and is regularly updated with accurate and relevant content.
Monitor local market trends, customer behavior, and competitor activity and translate findings into recommendations for the business.
Work with digital, retention, CRM, VIP, social, product, and other relevant teams to ensure campaigns, content, and products are aligned with the brand identity, tone of voice, and local regulatory requirements.
Develop campaign concepts, creative ideas, and copy in line with the brand strategy, target audience, and communication channels.
Manage the brand marketing budget, including annual planning, ongoing budget tracking, and recommending optimizations based on campaign and business performance.
Identify, evaluate, and manage collaborations with influencers, streamers, partners, and sponsorship properties.
Negotiate commercial terms and agreements with agencies, influencers, partners, and sponsorship partners where relevant.
Work with affiliate and other acquisition channels when relevant to the brand's marketing activity, including supporting partnership and commercial discussions.
Align expenses, contracts, creative assets, and project approvals with the direct manager and relevant unit managers.
Participate in meetings with inspectors, regulators, or other relevant authorities when required and support compliance with local requirements.
Define campaign and project success criteria, track performance, and use results to recommend improvements to future activity.

Requirements

Experience in brand management or marketing. Experience in the iGaming industry is beneficial but not essential.
Experience planning and delivering marketing campaigns across multiple channels.
Experience analyzing campaign performance and translating results into recommendations.
Experience managing marketing projects, timelines, and budgets.
Native-level fluency in Finnish and professional working proficiency in English, both spoken and written.
Knowledge of Swedish is considered an advantage.
Experience working with contracts and commercial agreements and an understanding of relevant local regulatory requirements.
Experience negotiating with agencies, partners, influencers, sponsorship partners, or other external suppliers.
Understanding of affiliate marketing and how affiliate partnerships support customer acquisition.
Experience working with influencers, streamers, or other content partners.
Experience developing campaign concepts, marketing copy, or creative briefs is considered an advantage.

We Offer

Annual company performance bonus
Additional paid days off (health days, birthday day off, voluntary work days, and additional days off based on tenure)
Health insurance policy
Learning & development compensation
Paid online consultations with certified mental health professionals
Wellness and team-building events

Equal Opportunities

If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you. We're committed to creating a diverse, equitable, and inclusive workplace where everyone feels valued, respected, and able to be themselves. We're an equal opportunities employer. We welcome applications from everyone and do not discriminate based on age, disability, gender or gender reassignment, pregnancy or maternity, race, religion or belief, sexual orientation, marriage or civil partnership, or any other protected characteristic. We comply with applicable recruitment regulations and employment laws in the jurisdictions where we operate, supporting ethical and compliant hiring practices.

About the Company

Describing our Culture we say that we have a bit of both worlds: reasonably and adequately corporate when it comes to policies, procedures, processes, hierarchy yet at the same time with a start-upish vibe - being very flexible, open, agile, and with a team where we are friendly and down-to-earth.

Our mission and simultaneously core values are to create entertainment, infuse joy, and spark change. Looking practically how things are happening in our team, it is fair to say we are living these three values in our everyday lives.

Brand Manager

Job description