Brand Manager DACH Markets

About the Position

Hello! 👋

At Factorial, we're looking for a Brand Manager DACH Markets to own how Factorial shows up in Germany, Austria, and Switzerland. Brand is core to how we connect with our customers and stand out in a crowded market, and this role is essential to elevate the business as we keep growing our presence in the region. 🦄

Our Marketing team tells the Factorial story in a way that truly resonates, bringing the right people to us and inspiring them to join the journey. If you're a creative thinker who loves turning bold ideas into campaigns that move people, you'll feel right at home.

Ready to be part of the challenge? 🚀

Responsibilities

As Brand Manager for DACH, you will:

• Define the brand strategy for DACH. Positioning and tone of voice with real cultural and linguistic relevance - not a translation of what we do elsewhere.
• Lead brand campaigns end-to-end. From concept to execution, together with creative, content, and performance.
• Own the brand guidelines and champion them internally. Marketing, product, sales: everyone should know what we sound like and represent it the same way.
• Own the visual and verbal identity in German. Web, social, product, and offline, with local agencies and designers you brief and hold to your standard.
• Partner with Product Marketing. So brand and product positioning tell the same story across every go-to-market in Germany, Austria, and Switzerland.
• Know the market and measure the brand. Competitor and customer research to spot opportunities early, and brand health metrics (awareness, perception, consideration) to prove what's working.

Requirements

• Expert/ proficient-level German and fluent English is a must! You build the brand in German and run your internal life in English.
• 4-5+ years in Brand Management, ideally in B2B or SaaS, with real exposure to the DACH market.
• Strategic and analytical mindset. You translate market insights into a clear brand direction, not a mood board.
• Proven experience leading campaigns from strategy through execution. You have done both halves of the job.
• Solid grip on visual identity and design principles. You brief creative properly and tell good work from almost-good work.
• Storytelling and presentation superpowers. You can sell an idea internally as well as externally.
• Change is the constant. Things move fast here and you would rather build than wait for the process to exist.

We Offer

• Competitive ESOP plan 📈
• High growth, multicultural, and friendly environment 🤝
• Healthy life with Wellhub (Gyms, pools, outdoor classes) 🕺🏻
• Save expenses with Cobee💰
• Language classes 👩🏻‍🏫
• Breakfast in the office and organic fruit 🍏
• Food discounts with Nora 🍱
• Pet Friendly 🐕
• Much more that we'll spill during the interview process

About the Company

Factorial is the AI for Business that knows companies, connects how work happens across the business, and turns that context into action.

Founded in Barcelona in 2016, we now have +1,700 employees serving more than 16,000 companies across 112 countries.

Factorial started with a simple idea: companies were spending too much time managing processes and not enough time doing the work they were hired to do: their best work.

But as companies grow, work gets more disconnected. More people, more tools, more information, and more time spent connecting the dots. Generic AI can answer questions, but it doesn’t know your company. Every time, you have to give it the context.

Factorial is different. Because it’s inside the company, it already knows how it works, including its people, processes, policies, and data. So you can ask it to do real work, from screening candidates and managing expenses to answering questions and creating reports.

AI isn’t the goal. Giving people back their time is.

We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion: we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Our values 🫀

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Want to learn more about us? Check our website!

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