Brand Manager

About the Position

Join Avalon as a Brand Manager to lead brand strategy, develop marketing campaigns, and collaborate with various teams for residential complexes.

Responsibilities

• Brand Management and Positioning

  • Building and developing the Avalon brand and individual residential complexes
  • Ensuring all communications align with the brand strategy
  • Developing the positioning of each residential complex in line with its unique characteristics
  • Maintaining a consistent tone of voice across all communication channels

• Product Management (key area of responsibility)

  • In-depth understanding of the product: concept, architecture, infrastructure, target audience
  • Participating in the development of residential complexes alongside the product team
  • Defining the unique selling points of each residential complex
  • Identifying and developing core concepts and big ideas for the complexes
  • Analyzing competitors and the market to strengthen the product

• Marketing Campaign Development

  • Developing communication strategies for residential complexes
  • Collaborating with the creative team on advertising campaigns
  • Participating in the creation of marketing and creative concepts

• Working with the Digital Team

  • Close collaboration with the digital team on advertising campaigns
  • Developing messages for targeted advertising
  • Setting objectives for the creation of advertising materials
  • Analyzing the effectiveness of advertising campaigns

• Working with the Brand and Offline Marketing Team

  • Working in close collaboration with the brand and offline marketing team
  • Participating in the development of the overall brand strategy
  • Collaborating with PR, SMM, digital, and creative teams
  • Participating in the planning of marketing activities

• Collaboration with the Sales Department

  • Close collaboration with the Sales Department to better understand customer needs
  • Participation in developing key messages based on customer requests
  • Analysis of feedback from the Sales Department regarding the product and communications
  • Participate in developing materials for the sales department (presentations, brochures, communication messages)
  • Collaborate on launching new offers and advertising campaigns

• Offline Communications and Brand Manifestations

  • Participate in developing outdoor advertising (billboards, citylights, brand spaces)
  • Developing offline campaigns for residential complexes
  • Participating in the branding of sales centers
  • Participating in the creation of presentation materials (brochures, presentations, POS materials)

• Analytics and Brand Development

  • Analyzing the effectiveness of communications
  • Analyzing the market and competitors
  • Identifying new opportunities for brand development

Requirements

• Deep engagement with the product.
• The brand manager must have a deep understanding of each residential complex and be actively involved in its development.
• The role of a brand ambassador for the complexes:
  • Know each residential complex well
  • Understand its concept
  • Be able to effectively communicate its advantages
• Shaping meanings and big ideas
• Not just launching campaigns, but creating strong communication concepts.
• The brand manager works as part of the brand and offline marketing team, in close collaboration with the digital, PR, and creative teams.

We Offer

• Implementation of ambitious, modern, and innovative projects
• Opportunities for professional development: corporate training, visits to specialized conferences, and stable career growth
• Timely payment of competitive wages
• Official employment according to the Labor Code of Ukraine
• Full social guarantees according to the Labor Code of Ukraine (including paid holidays, sick leave, and business trips)
• Creative office space
• "Team building" and gifts for professional holidays and much more

Working Hours

• Mon-Fri (10:00 a.m. to 7:00 p.m.)

Trial Period

• 3 months

About the Company

Avalon is dedicated to creating innovative and modern residential complexes. We offer a dynamic work environment with opportunities for professional growth and development.