Brand Manager

About the Position

We are looking for a Brand Manager to strengthen the market presence of Hitachi and YORK brands in Türkiye and support their growth within the Bosch Home Comfort Türkiye portfolio.

Responsibilities

• Develop and implement brand strategies for Hitachi and YORK in alignment with business objectives and global brand guidelines.
• Strengthen brand positioning, awareness, and equity through market, customer, and competitor insights.
• Plan and execute integrated marketing and communication activities, including digital campaigns, PR, social media, events, and sponsorships.
• Ensure consistent brand identity and communication across all relevant channels and customer touchpoints.
• Support product launches, go-to-market strategies, and brand activation initiatives in collaboration with relevant stakeholders.
• Manage external agencies, business partners, and marketing budgets to ensure effective execution of brand activities.
• Monitor brand performance and campaign effectiveness through relevant KPIs and drive continuous improvement.
• Collaborate closely with Sales, Product Management, Communication, and other functions to align brand initiatives with business priorities.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communication, or a related field.
• Minimum 5 years of professional experience in brand management, marketing, or marketing communications.
• Strong knowledge of brand strategy, positioning, digital marketing, and integrated marketing communications.
• Experience in managing marketing campaigns, external agencies, and cross-functional projects.
• Strong analytical thinking, creativity, communication, and project management skills.
• Ability to manage multiple brands, stakeholders, and priorities effectively.
• Very good command of written and spoken English.
• Experience in HVAC or other technical B2B/B2C industries is an advantage.

We Offer

• Opportunity to work with a global leader in beneficial technologies.
• Be part of a team that improves quality of life all across the globe.
• Competitive benefits package.

About the Company

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology, or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.