Brand Manager Senior – Consumo Masivo (Argentina)

About the Position

Evox is seeking a Senior Brand Manager for a massive consumption project in Argentina, with a full-time, on-site commitment. You will be responsible for building and managing brands within the portfolio, from positioning and marketing plans to product launches, pricing strategy, and communication. This role reports to the category director and is accountable for measurable business results.

Responsibilities

• Brand Strategy and Positioning: Define the positioning, brand architecture, and communication territory for each brand in the portfolio, validating them with market research and competitive analysis.
• Annual Marketing Plan: Develop the plan for each brand with volume, participation, and profitability objectives, manage the allocated budget, and conduct monthly tracking of deviations from projections.
• Product Development and Launches: Lead the innovation and renewal pipeline from consumer need detection to market release, coordinating with product development, supply chain, and sales.
• Communication and Media Mix: Define the mix of channels and advertising spend, coordinate creative and media agencies, and measure the return on advertising investment against business variables.
• Pricing, Promotion, and Profitability: Analyze demand elasticity, define pricing and promotion strategies by channel, and monitor margins by category and format.
• Market Analysis and Reporting: Track consumer panel, sell-out, market share, and competitive movements, and present actionable insights to the category director.

Requirements

• Proven experience managing mass consumption brands with direct responsibility for budget and business results (Mandatory).
• Bachelor's degree in marketing, business administration, economics, or related fields (Mandatory).
• Proficiency in market research, consumer panel, and sell-out reading for brand decision-making.
• Experience in managing marketing budgets, evaluating return on investment, and controlling profitability by channel.
• Ability to coordinate agencies, suppliers, and multidisciplinary teams, with your own criteria for prioritizing and maintaining agreements.
• Integrity and radical honesty: report what happens, even when the numbers don't support it.
• Accountability for control: no need for supervision to take charge of your responsibilities.

We Offer

• You and your family first, then work: If something important happens at home, it comes first, and the team's organization adjusts accordingly.
• Accountability over control: Measured by what you deliver and how you deliver it, not by how many hours you are seen in the office.
• Radical transparency: Direct feedback on your performance, with clear evaluation criteria and straightforward conversations.
• Real growth based on ability and delivery: Direct exposure to category direction and brand business decisions; growth depends on you, not tenure.
• No fruits or colorful trinkets: No cardboard benefits. A team that understands hard work as a means of self-improvement and respects what is truly important.

About the Company

Evox is the fastest-growing digital marketing ecosystem in Uruguay. With people in 3 countries and world-class clients in Latin America, the USA, and Europe, we are as strong as the teams and values at the heart of our business. To consistently offer the highest quality solutions to our clients, we only hire the top 1% of the best people and foster their professional, personal, and spiritual growth in challenging projects that inspire improvement and growth.

Each member of the Evox team contributes something unique to our company.
🤩 We want to meet you. Apply now!

FAQs

How much does a Senior Brand Manager earn in Argentina?

In Argentina, a Senior Brand Manager earns between $3,500 and $5,000 per month. The remuneration depends on the size of the business, the portfolio managed, the magnitude of the budget, and the scope of responsibilities for pricing and profitability. Demonstrable experience in specific categories and channels, sector specialization, and the Argentine market conditions also play a role.

What does a Senior Brand Manager do in Argentina?

A Senior Brand Manager in Argentina is responsible for one or more mass consumption brands: defining positioning, creating the annual marketing plan, leading launches, and managing pricing, promotion, and communication with direct responsibility for budget and business results. They work with sales, supply chain, agencies, and product development, and are accountable for their brand's volume, share, and profitability.

What do you need to study to be a Brand Manager in Argentina?

The typical path is a bachelor's degree in marketing, business administration, economics, or related fields, complemented by training in product management, market research, and financial analysis applied to categories. Real-world experience in mass consumption-budget management, launches, and point-of-sale contact-completes your training. Training in data analysis and sell-out reporting also adds value.

Where to hire a Senior Brand Manager in Argentina?

Evox, through its Talent Augmentation modality, has brand managers enhanced by AI, trained, and selected to boost each area of your project with intelligence and speed.