Brand Manager

About the Position

Brand Manager

Location: Warwick, New York

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World Enterprise is the parent company behind three brands in the professional window cleaning industry: Window Cleaning Resource (WCR), XERO, and Sörbo. We recently acquired Sörbo, and we are moving the operation from California to our York facility. We are hiring a General Manager to take full ownership of the brand, lead the transition, and build Sörbo into a meaningful growth engine within the World Enterprise portfolio.

This is a builder's role. You will own the brand end-to-end, from operations to sales to product development. You will report directly to the CEO and have the autonomy to make decisions, set strategy, and run Sörbo as if it were your own.

Responsibilities

• Lead the relocation: Move Sörbo from California to our York facility. Manage inventory transfers, vendor transitions, operational setup, and timelines.
• Build the distributor channel: Drive adoption of our distributor portal across the existing base and win new partners through trade shows, outreach, referrals, and regional coverage mapping.
• Own the customer relationship: Be the face of Sörbo to the B2B channel. Handle all inbound distributor questions, complaints, pricing issues, or order escalations.
• Hit the number: Work directly with the CEO to set annual revenue targets by distributor, region, and product category, and execute against them.
• Run the catalog: Know the full Sörbo product line. Identify slow movers, pricing opportunities, and assortment gaps. Recommend pricing, bundling, and promotions.
• Drive new product development: Identify market gaps, gather distributor and end user input, and bring forward concepts with a clear business case.
• Build the operating dashboard: Establish Sörbo specific KPIs covering distributor count, active versus dormant accounts, monthly and quarterly revenue, new distributor pipeline, and portal adoption.
• Manage inventory health: Partner with supply chain and warehouse to keep SKUs in stock and the York operation running efficiently.
• Plan the next three years: Identify where Sörbo can expand: new product categories, new geographies, new distributor verticals.
• Be the brand's early warning system: Systematically collect feedback from distributors and end users across every channel. Spot recurring themes and route them inside the building with urgency.
• Operate the day to day: Monitor and process portal orders, invoicing, picking, freight communication, and tracking entry into SellerCloud. Manage B2B app tiers, discount levels, case quantities, MOQs, and store locks.

Requirements

• A track record running a brand, a business unit, or a meaningful product line, ideally in B2B distribution.
• Experience building and managing a distributor or dealer network.
• Commercial instinct. You can read a P&L, set a price, and know when to push volume versus margin.
• Operational fluency across inventory, purchasing, fulfillment, and product development.
• New product development experience, from concept through launch.
• Comfort with KPIs, dashboards, and reporting cadences.
• A bias toward action. This role rewards people who own outcomes and move quickly.

We Offer

• Opportunity to shape the future of a growing brand within a fast-growing company.
• Direct impact on the brand's success and growth.
• Autonomy to make decisions and set strategy.

About the Company

We are a fast-growing, founder-led company in the professional window cleaning space. Our portfolio includes WCR, the leading distributor of window cleaning supplies in North America, and XERO, our proprietary brand and our top revenue driver. Sörbo is our newest addition, and the GM who steps in now will shape what this brand becomes for years to come.

If you want to run a brand, build a team, and see your decisions show up directly in the numbers, let's talk.