Brand Partnerships Manager

About the Position

Join Binance's Brand Partnerships team to shape the future of finance by identifying and negotiating brand partnerships globally.

Responsibilities

• Identify and evaluate partners who share our vision
• Negotiate brand partnerships to achieve business goals
• Build and execute partnership strategies and activation plans
• Work with cross-functional teams (brand, comms, insights, design, content, data, product, social media, legal) to plan annual strategy (goals, budget, channels, product-market fit)
• Use data to set goals and measure campaign performance (short-term and long-term)
• Manage global budgets and improve ROI
• Share market insights and industry knowledge
• Support regional and local teams to improve marketing execution
• Lead complex projects from start to finish
• Be proactive, resourceful, and action-driven

Requirements

• Experience in brand, marketing, and campaign/event execution
• Strong project management, strategy, relationship-building, and storytelling skills
• Experience working with global partners, internal teams, and agencies
• Strong understanding of brand positioning and partnership value
• Creative and data-driven mindset
• Clear and concise communication skills
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
• Experience or strong understanding of crypto/Web3 (NFTs, fan tokens) is a plus
• Comfortable working in a fast-paced environment
• High curiosity and willingness to learn

We Offer

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative environment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

About the Company

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.