Tech Stack
MarketingCommunication
Job Description, Responsibilities & Requirements
About the Position
We are seeking a Brand Strategist to enhance our market reputation and reach a broader audience. Responsibilities include analyzing consumer insights, crafting marketing strategies, and ensuring brand consistency.
Responsibilities
- Gather feedback from sales and analyze consumer behavior to define our company’s positioning
- Craft our differentiation strategy
- Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
- Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
- Conduct competitive research to identify our strengths and weaknesses
- Design promotional campaigns for new products and markets
- Develop our social media strategy
- Assess the performance of our advertising campaigns and events
- Analyze market trends and identify new opportunities and challenges
Requirements
- Work experience as a Brand Strategist or similar role in Marketing
- Portfolio of brand-building projects is a plus
- Excellent understanding of the full marketing mix
- Experience developing marketing strategies based on market segmentation
- Data-driven thinking
- Creativity
- Communication and writing skills
- BSc/MSc in Marketing or relevant field
We Offer
- Remote work options
- Opportunity to work with a dynamic team
- Professional growth and development
About the Company
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Refreshed on April 25, 2022
Reviewed by Eftychia Karavelaki, Senior Recruitment Manager