Brand Strategy Manager

About the Position

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. We need you to help define our next chapter as a Brand Strategy Manager.

Responsibilities

As a Brand Strategy Manager, you'll take ownership of core workstreams in the evolution of our brands from day one. Your responsibilities will include:

• Leading assigned strategic workstreams for the rebrand, defining the analysis needed and bringing forward a recommendation rather than just a summary.
• Synthesizing research and business input into clear strategic implications, distinguishing findings from interpretation and recommendation.
• Drafting strategic deliverables including sections of the brand strategy house, creative brief inputs, decision frameworks, and executive-facing materials.
• Supporting and facilitating workshops and decision sessions by developing exercises and prompts and synthesizing output into usable recommendations.
• Supporting agency development by prepping strategic inputs, evaluating agency work against approved strategy, drafting feedback, and leading delegated agency discussions.
• Owning brand activation for an assigned business segment, translating finalized brand strategy into how it shows up for that audience across campaigns, messaging, and key moments.

Requirements

• 5+ years of experience in brand strategy, brand marketing, or a closely related strategic role (agency or in-house).
• Demonstrated experience turning research and ambiguous input into clear strategic recommendations rather than synthesis or reporting.
• Ability to work independently with limited oversight in a lean team environment.
• Experience developing brand architecture, positioning, or messaging frameworks (B2B, B2C, or both).
• Demonstrated ability to write and synthesize at a level suitable for decision-ready materials.
• Experience working with or managing external agencies.
• Ability to operate in fast-moving, deadline-driven environments.
• Experience navigating a company merger, rebrand, or brand-architecture consolidation (a plus).

We Offer

• Competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones.
• Comprehensive health and wellness benefits.
• Bonus and RSU equity programs.
• Global perks designed to help you grow and thrive.

About the Company

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI.

Application Details

Compensation

This role is available in the following US Pay Zones:

US Zone 3: $121,550 - $143,000

US Zone 4: $113,050- $133,000

Posting Date: October 28th, 2026

Application Window: October 28, 2026 - November 4, 2026.

We anticipate the application window will be open until November 4, 2026. Based on business needs, this opportunity may remain posted beyond or close before the anticipated application window.

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Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at [email protected].