Business Development Manager — MCM / Publisher Acquisition
Primary stack
Nice to have's
Job description
About the Position
SmartyAds is expanding its Google MCM (Multiple Customer Management) business and is looking for an experienced Publisher BD Manager to drive publisher acquisition and growth. You will be the key person responsible for identifying, pitching, and onboarding quality publishers - with a strong focus on in-app and CTV inventory - and ensuring they succeed within the SmartyAds MCM ecosystem.
Responsibilities
- Identify, pitch, and onboard publishers to the SmartyAds MCM account, ensuring a smooth and technically sound integration process from contract to first impression
- Focus on acquiring in-app and CTV publishers as primary inventory targets, while also developing relationships across web, news, gaming, entertainment, and finance verticals
- Guide publishers through the Google Ad Manager delegated account setup, policy compliance requirements, and initial inventory configuration
- Build and maintain strong long-term relationships with publishers, with a focus on inventory monetization, yield optimization, and fill rate improvement
- Develop and execute outbound strategies to grow the publisher base - cold outreach, industry events, partner referrals, and inbound qualification
- Monitor publisher performance post-onboarding and proactively identify opportunities for inventory growth or issue resolution in cooperation with Publisher Relations Manager
- Collaborate with Tech team to resolve integration issues and ensure publishers are set up for success
- Stay current on Google MCM policy updates, AdX eligibility requirements, and programmatic market trends relevant to publisher monetization
- Report on pipeline progress, onboarding metrics, and publisher revenue contribution to leadership
Requirements
Must Have
- 3+ years of experience in business development, publisher acquisition, or partnerships within the AdTech ecosystem
- 1+ years of hands-on experience working with Google MCM (Multiple Customer Management) - including delegated account setup, publisher onboarding, and policy compliance
- Strong working knowledge of Google Ad Manager (GAM) - ad unit configuration, inventory types, targeting, and reporting
- Proven track record of independently acquiring and growing relationships with mid-to-large publishers
- Deep understanding of programmatic monetization: CPM dynamics, floor pricing, deals and SSP/AdX relationships
- Existing network of digital publishers (web, app, or CTV) that can be leveraged immediately
- Familiarity with Google AdX eligibility requirements and publisher policy enforcement
- Excellent communication and negotiation skills - able to present technical monetization solutions to non-technical publisher stakeholders
- Self-starter with the ability to manage a pipeline independently and hit acquisition targets with minimal supervision
Nice to Have
- Experience specifically with in-app (SDK or S2S) and CTV publisher integrations
- Familiarity with yield optimization tools (Prebid, open bidding, mediation platforms)
- Knowledge of global and regional AdTech market trends, particularly in markets where SmartyAds operates
- Experience with outreach and CRM tools (HubSpot, Apollo, LinkedIn Sales Navigator)
- Understanding of privacy compliance requirements affecting publisher monetization (GDPR, COPPA, TCF)
We Offer
- Opportunity to work in a dynamic and growing company
- Competitive salary
- Professional growth and development opportunities
About the Company
SmartyAds is a leading company in the AdTech industry, dedicated to providing innovative solutions for programmatic advertising. We are committed to excellence and are looking for passionate individuals to join our team.
Apply
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SmartyAds is global multichannel programmatic advertising company founded back in 2011 by young advertising industry professionals.Since then we are transforming digital market with our robust products, giving the most of programmatic advertising to our clients due to our powerful technological assets. However, our most powerful asset are brilliant, creative and impactful people making SmartyAds family, who made it possible. Here we poses unique ability to improve and enrich the whole system, realizing brightest ideas, constantly learning and making high-end solutions together.🟣OUR PRODUCTSSmartyAds is a digital marketplace enabling advertisers and publishers buy and sell digital ad spaces through real time auction. We are connected to more than 200 SSPs and DSPs worldwide, providing the best service ever. SmartyAds DSP enables advertisers with multi-channel solution, advanced statistics, all in one platform, precise targeting, and traffic verification tools. SmartyAds SSP enabling publishers, both apps and websites, with powerful monetization tool. In-house developed, easy set-up, advanced statistics, header-bidding technology, timely payouts, ad verification, only proven and reliable advertisers.🟣TECHNOLOGY STACKWe build and impact the whole advertsing ecosystem to create a complex solutions for the long term. We are using the latest technology to build our products: big data stack, machine-learning, web technology stack. Come join our team of professionals: Node.js, PHP, Android, IOS Developers are always welcome.🟣WHY WORK AT SMARTYADSOur everyday mission is to make great things and create better internet together. Here we face challenges, learn how things work, give way to the craziest ideas ever, making experiments, providing support to every talent.You will definitely enjoy our social package, educational programs, vibrant atmosphere and unforgettable corporate events together.Our Ukrainian offices in Kyiv, Mykolaiv, and Odesa are cozy and well-prepared with generators and Starlinks, just in case you need to work from office 🏢💡We are looking for you to join our team!Apply for our open vacancies and check us out across our different social media channels📲🔸Instagram:www.instagram.com/smartyads.people🔹Linkedin:www.linkedin.com/company/smartyadspeopleFeel free to follow us there and drop a comment to say hello👋🏻