About the Position

Business Insights Executive

Kuala Lumpur, Malaysia

Inscríbete ahora

Tipo de contrato
Permanent

Nivel profesional
Experienced Professional

Rango salarial
Competitive salary

About the Role

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco DBS has an exciting opportunity for a Business Insights Executive, in Kuala Lumpur, Malaysia

Support the delivery of actionable market and shopper insights across combustibles and non-combustibles categories for Malaysia applying a multitude of data and insights sources. Lead and oversee strategic analysis based on continuous evaluation of corporate performance and competitor intelligence, identifying and analysing business opportunities and risks to enable effective strategic, operational and tactical business decisions. Support Malaysia’s business insight journey by providing relevant insights and practices to Malaysia EM & APMEA South DRBU processes. This ensures a complete and consumer-centric perspective is included across functions and partners.

Responsibilities

Business

Own the ongoing delivery of comprehensive, forward-looking and actionable market and customer insights across combustible and non-combustible categories for Malaysia to shape short-, mid- and long-term Marketing and corporate strategies and plans.
Aggregate data and research outcomes into meaningful and actionable insights by bringing together and linking multiple data sources and subject areas. Help turn those insights into clear storylines and recommendations to ensure cross-functional impact and action (EM LT, Cross Functional team leads).
Key strategic partner for all EM functions to ensure all key market drivers (5Cs: Customer, Consumer, Company, Competition, Macro Context) are understood and incorporated in strategies and plans. Ownership of the overall relationship with strategic RA agency partners (i.e. Circana, Ipsos, Nielsen), ensuring overall agency delivery is in line with consumer and market needs, guideline and BAT standards.
Support the delivery of quarterly EM deep dives to support annual business planning cycle as well as ongoing relevant market analysis for meetings like MAP and EM DRM and support in shaping the business narrative and delivery of strategic above market reviews and communication (DRBU visits, Management Board Updates, APMEALT engagements etc.)
Act as a consultant to the Malaysian EM community on all insights and performance related matters (Portfolio, RTM, Pricing, Illicit, Regulatory impacts, Consumer and Market dynamics etc.).

People

Support the ongoing development and innovation of Business Insights in Malaysia through the dynamically changing market environment. Continuously drive the organisation towards a more consumer- and insights-centric view.
Provide direction and focus to the Malaysian EM on market opportunities and risks and demonstrate resilience when challenging the status quo. Drive own development and support the continues development of peers via knowledge and experience sharing to strive towards a stronger marketing organisation.
Be a role model for integrated Area working to overcome country specific thinking and acting and inspire team members and peers to act accordingly. Contribute and influence strategic direction across all leadership levels by bringing ideas, inspiration and creative thinking. Act as a role model of the new Ethos behaviour inspiring wider organization.

Requirements

Minimum of 3 years Insights /Marketing Management or relevant experience within a leading FMCG company with a proven track record of business delivery with a tertiary degree in a Marketing, Business, Management field.
FMCG marketing skills and/or experience covering: Category, Brand, Commercial, Finance, Insights and Research, Strategy and Planning ideally in a multi category capacity.
Ability to collaborate cross functionally & build effective working relationships at all levels. Solid business understanding and commercial competence. Data driven approach and rational thinking
In-depth understanding of consumer and market research tools and retail audit panel data in particular.
Ability to draw long terms industry insights from a more dynamic and data heavy operation. Ability to work with agency and third-party partners, beyond borders acknowledging and navigating cultural differences.
Ability to provide independent, evidence-based and well-thought-through opinions as an input to management decision making. Excellent communication and storytelling skills: ability to deliver effective presentations to collaborators at all levels. Capability in providing the right level of detail, depending on the needs of the audience.

We Offer

We offer a market leading annual performance bonus (subject to eligibility)
Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

About the Company

En BAT, no solo buscamos ofrecer un trabajo, sino una carrera con sentido: es una de las muchas razones por las que se nos ha nombrado uno de los Global Top Employer por octavo año consecutivo.

Creemos que el liderazgo no debe limitarse a los títulos académicos. Es una manera de pensar y, a través de nuestros programas líderes de aprendizaje y desarrollo, desarrollarás continuamente tus habilidades y experiencia. Con nuestro apoyo inquebrantable, trabajarás en equipos multifuncionales en contacto con líderes de la industria y ampliando tu red profesional.

Trabaja con nosotros en BAT, donde los objetivos se hacen posibles y tu trayectoria profesional se pone en marcha.

Values

En BAT, nuestros valores nos muestran el camino para dar vida a nuestro propósito. Actúan como nuestra brújula y nos guían en cada paso hacia A Better Tomorrow™, definiendo cómo innovamos, crecemos y logramos el éxito, al tiempo que establecemos altos estándares para fomentar el logro individual y el progreso colectivo. Basados en la integridad y la colaboración, nos empoderan como pioneros del cambio en un mundo que nunca se detiene, asegurándose de que demos forma al legado de BAT con confianza y propósito.

Verdaderamente inclusivos
Hacemos lo correcto
Amamos a nuestro consumidor
Pasión por ganar
Empoderados a través de confianza
Unidos más fuertes

Join Us

En BAT, no solo buscamos ofrecer un empleo, sino una carrera con sentido.

Creemos que todo el mundo tiene un lugar en nuestra empresa. Ya sea que estés buscando un programa de asesoramiento, diversificar tu experiencia a través de asignaciones internacionales o adoptar métodos de trabajo innovadores, estamos aquí para impulsar tus aspiraciones profesionales y liberar todo tu potencial.

Creemos en ti. Trabaja con nosotros en BAT, donde los objetivos se hacen posibles y tu trayectoria profesional se pone en marcha.

Testimonials

“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to Omni-Channel Deployment where I deliver a seamless consumer experience by ensuring unified deployments across all touchpoints, including E&E, Retail, and Digital platforms.”

Stephanie Toor

Directora de Implementación de omnicanal, Dinamarca

Benefits

En esencia, entendemos que tu mejor trabajo ocurre cuando te sientes completamente respaldado. Nuestro paquete de recompensas y beneficios, cuidadosamente diseñado, está pensado para reconocer tus contribuciones y amplificar tu impacto. A medida que creces, nosotros también crecemos.

Social Well-being

El bienestar es mejor cuando se comparte. Beneficios que fomentan un sentido de comunidad y conexión entre los empleados. Cuanto más tiempo dediquemos a retribuir y compartir lo que significa vivir bien con las comunidades que nos rodean, más cerca estaremos de ellas. Fomentamos interacciones sociales positivas dentro y fuera de BAT, mejoramos la colaboración y creamos un entorno de trabajo de apoyo donde los empleados se sienten valorados y conectados.

Emotional Well-being

Encontrar el equilibrio entre la vida laboral, personal y familiar para ayudarte a recobrar la energía y continuar con fuerzas. Beneficios e iniciativas diseñadas para reforzar la salud mental de nuestros empleados. En BAT fomentamos una cultura para ayudar a nuestros empleados a gestionar mejor las presiones de la vida y desarrollar la resiliencia, independientemente de lo que la vida les depare.

Physical Well-being

Una buena salud es la piedra angular que permite que todo lo demás en nuestra vida vaya bien. Beneficios que apoyan la salud física de nuestros empleados, amplían la cobertura donde sea necesario y promueven estilos de vida saludables, reduciendo el estrés y aumentando la energía y la productividad general.

Financial Well-being

La paz mental no tiene precio, pero no debería costar un ojo de la cara. Beneficios e iniciativas diseñados para ayudarte a lograr estabilidad y seguridad financiera, con formación para tomar decisiones financieras bien informadas, aliviar el estrés financiero y mejorar las perspectivas a corto y largo plazo.

Careers Tailored for You

Trabajos para ti
Trabajos vistos recientemente
Ofertas de empleo guardadas

Business Insights Executive

Tech Stack

Job Description, Responsibilities & Requirements