Campaign Manager - CRM

About the Position

Campaign Manager - CRM

Barcelona, Catalonia, Spain

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About the Role

As a CRM Campaign Manager, you will be responsible for managing the end-to-end delivery of CRM campaigns across channels such as email, push notifications, SMS, and in-app messaging, leveraging leading marketing automation platforms including Salesforce Marketing Cloud or Braze.

You will act as a key connector between clients and multidisciplinary teams, translating campaign briefs into actionable execution plans and ensuring flawless delivery from concept to launch.

Working alongside strategists, designers, CRM specialists, HTML developers, Technical Architects, and data experts, you will coordinate the execution of high-visibility customer communications that reach millions of consumers worldwide.

This role combines project management, campaign execution, stakeholder coordination, and performance analysis, making it ideal for someone who enjoys both operational excellence and strategic thinking.

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Responsibilities

• Own the end-to-end execution of CRM campaigns across multiple channels and international markets.
• Gather, challenge, and translate client and stakeholder briefs into clear campaign requirements and delivery plans.
• Define and manage audience segmentation strategies to ensure relevant and personalized customer communications.
• Coordinate campaign production across multidisciplinary teams, including designers, HTML specialists, CRM developers, Technical Architects, Data Analysts, and Strategists.
• Configure, test, launch, and monitor campaigns within platforms such as Salesforce Marketing Cloud and Braze.
• Ensure all campaigns meet quality assurance standards through rigorous testing and validation processes.
• Manage timelines, dependencies, and stakeholder expectations across multiple concurrent projects.
• Monitor campaign performance and provide actionable insights and recommendations based on key engagement and business KPIs.
• Collaborate with analytics and data teams to evaluate campaign effectiveness and identify optimization opportunities.
• Support the development and continuous improvement of automated customer journeys and lifecycle programs.
• Contribute to best practices, operational excellence, and innovation within the CRM team.

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Requirements

• Location: Currently residing and owning the legal right to work in Barcelona, Spain.
• Experience: 1-2 years of experience in CRM Campaign Management, Marketing Automation, Lifecycle Marketing, or a similar role.
• Skills:
  • Hands-on experience with Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot, or comparable CRM technologies.
  • Strong understanding of audience segmentation, personalization, and customer journey orchestration.
  • Experience managing end-to-end campaign delivery processes.
  • Experience with campaign reporting, performance analysis, and CRM KPIs.
  • Ability to coordinate multiple stakeholders and projects simultaneously.
  • Excellent communication and client-facing skills.
  • Understanding of HTML email production processes and CRM technical ecosystems.
  • Familiarity with customer data structures and SQL is considered a plus.
  • Fluent English communication skills, both written and spoken.

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We Offer

• A gross annual salary range of 32,938€ - 37,232€, based on experience level.
• A flexible benefits package through Cobee, allowing you to tailor your benefits to your lifestyle and needs.
• Private health insurance.
• Hybrid working flexibility with support for home office setup where needed.
• Access to training budgets, certifications, and learning platforms (including Salesforce, Braze, and other CRM technologies).
• Wellbeing initiatives including mental health support programs and wellness activities.
• Employee discounts and access to WPP/VML global benefits ecosystem.
• Participation in team events, agency gatherings, and cross-discipline workshops.

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Note to agencies: Please note that this role is not open for collaboration, unsolicited referrals will not be reviewed.

VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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