Campaign Manager | Acquisition

About the Position

Campaign Manager | Acquisition

We're seeking a Campaign Manager | Acquisition to lead impactful digital campaigns at ING Bank in Bucharest, Romania.

Responsibilities

• Campaign strategy & business ownership

  • Translate annual KPIs into actionable campaign plans
  • Build solid business cases for campaigns (volumes, CVR, cost, ROI payback)
  • Define campaign objectives, targeting, value propositions and channel mix
  • Align campaign strategy with product, funnel and commercial priorities

• Campaign planning & roadmap

  • Build a bottom-up yearly roadmap, starting from KPIs and scaling down into quarterly/monthly initiatives
  • Size opportunities by channel, segment and campaign type
  • Plan campaigns across the full year (always-on + bursts + launches)
  • Continuously adjust roadmap based on performance and market dynamics

• Budgeting & pricing

  • Own campaign budget planning and allocation across channels
  • Define pricing logic and offers (e.g. incentives, cost per acquisition, profitability thresholds)
  • Monitor spend vs. performance and optimize towards cost efficiency and ROI
  • Partner with Finance to ensure alignment on business case assumptions and outcomes

• Campaign execution & coordination (E2E)

  • Lead end-to-end campaign implementation across channels (Meta, Google, Display Affiliates etc.)
  • Coordinate all stakeholders: media, creative, product, analytics, legal/compliance
  • Ensure campaigns are delivered on time, on budget and at expected quality
  • Manage external agencies and ensure high standards in execution

• Performance & optimization

  • Track and optimize full-funnel performance (impressions → clicks → CVR → acquisition)
  • Identify drop-offs and improvement opportunities in collaboration with Product and UX teams
  • Drive continuous optimization loops (targeting, creatives, offers, landing pages)
  • Scale winning campaigns and stop or pivot underperforming ones

• Data-driven decision making

  • Work closely with analytics tools (Adobe, Firebase, MMPs, dashboards)
  • Monitor key KPIs: acquisition volume, CVR, CPA, ROI
  • Turn insights into actionable improvements across campaigns and funnel
  • Clearly communicate performance and recommendations to stakeholders

Requirements

• Experience & mindset

  • Strong experience in campaign management, digital marketing or acquisition roles
  • Proven track record of delivering acquisition growth at scale
  • Commercial mindset with strong ownership of results, budgets and ROI

• Campaign & performance expertise

  • Deep understanding of digital marketing channels (Meta, Google, Display etc.)
  • Experience with campaign planning, execution and optimization E2E
  • Strong grasp of funnel dynamics and CVR drivers

• Business case & financial acumen

  • Experience building and managing business cases (volume, cost, profitability)
  • Ability to calculate CPA, ROI, payback periods and pricing scenarios
  • Comfortable owning and optimizing large budgets

• Roadmap & planning

  • Ability to translate KPIs into structured annual roadmaps
  • Strong planning and prioritization skills
  • Ability to balance short-term performance with long-term growth

• Data & analytics

  • Strong analytical mindset, comfortable working with data and dashboards
  • Experience with performance tracking tools (Adobe Analytics, Firebase etc.)
  • Ability to derive insights and turn them into clear actions

• Collaboration & execution

  • Strong stakeholder management and coordination skills
  • Ability to work cross-functionally across multiple teams
  • Clear, structured, and action-oriented communication style

We Offer

• Impactful work in a fun, inclusive and highly collaborative environment
• Modern, open office spaces built for teamwork and creative work
• Hybrid working model with flexibility baked in
• Monthly benefit budget you can use your way
• Extra paid vacation days based on total work experience
• Continuous learning opportunities through ING Learning Centre, Udemy, Bookster, trainings and certifications
• Internal mobility across ING worldwide, including short- and long-term international assignments
• Opportunities to contribute to sustainability and CSR initiatives

About the Company

At ING, we’re accelerating how we attract, convert and onboard new customers - and campaigns are at the heart of this growth engine. We’re looking for a data-driven, commercially sharp Campaign Manager who can turn business goals into actionable, high-performing campaigns - from strategy and business case to flawless end-to-end execution. You will play a key role in delivering the acquisition volumes while continuously improving funnel efficiency and customer experience.

Join us to be part of the Acquisition & Growth ecosystem, working closely with:

• Digital Marketing (performance & media buying)
• Product Owners (website, app funnels)
• Analytics & Data teams
• Finance & Pricing
• UX/UI & Customer Experience
• External agencies (creative & media)

We operate with a performance-first mindset, focused on:

• Outcome-driven campaigns (traffic → conversion → acquisition)
• Full-funnel optimization and continuous experimentation
• Data-led decisions and ROI accountability
• Scaling what works, fast

Apply now and be part of a team that is driving digital acquisition with impact at ING Bank.