Job Description, Responsibilities & Requirements
About the Position
Campaign Operations Specialist
G2 is seeking a detail-oriented and execution-focused Campaign Operations Specialist to support the delivery of review generation campaigns across both Customer Review Campaigns (CRC) and Review Managed Services (RMS). This role is responsible for executing campaigns within established playbooks to ensure consistency, accuracy, and timely delivery.
Responsibilities
- Campaign Execution: Execute review campaigns, including setup, launch, monitoring, and optimization within defined workflows.
- RMS Delivery: Support execution of LinkedIn-based campaigns, including targeting, setup, and performance monitoring.
- CRC Execution: Manage campaign setup, list handling, and execution while ensuring SLA adherence.
- Documentation & Reporting: Maintain accurate campaign documentation and ensure data integrity across systems.
- Performance Monitoring: Track campaign performance and escalate issues or risks as needed.
- SOP Adherence: Follow established processes and workflows to ensure consistent execution quality.
- Cross-Training: Develop proficiency across both CRC and RMS to support team-wide coverage needs.
- Internal Communication: Provide clear and timely updates on campaign progress, blockers, and execution status.
Requirements
- Experience: 2–4 years of experience in campaign execution, digital marketing, operations, or a related field.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
- Skills:
- Highly detail-oriented with the ability to execute consistently within structured workflows.
- Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Comfortable working within defined processes while maintaining a high standard of accuracy and quality.
- Clear and effective communicator, able to provide timely updates to internal stakeholders.
- Demonstrates a strong learning mindset and willingness to build proficiency across both CRC and RMS delivery motions.
- Ability to identify issues, troubleshoot within scope, and escalate appropriately.
- Tech Stack (preferred): SFDC, LinkedIn Campaign Manager, Claude + other AI tooling, and Iterable.
About the Company
G2 - The Company
G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
G2 - Our People
At G2, everything we are and what we do is grounded in our PEAK values-(Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.
We Offer
- Competitive salary
- Opportunity to work in a dynamic and growing company
- Professional development opportunities
- Inclusive and diverse work environment
Location
Bengaluru, India
Employment Type
Full time
Location Type
On-site