Job Description, Responsibilities & Requirements
About the Position
Category Analyst (Executive)
London, United Kingdom
Apply Now
Contract Type
Permanent
Career Level
Non-management
Functions
Marketing
Salary Range
Competitive salary
Why Join Our Marketing Team?
At British American Tobacco, we craft compelling stories, push boundaries, and seek innovative ways to connect and engage with our customers. We market our brands in over 150 countries worldwide, many of which are heavily regulated. Simultaneously, the rise of smokeless products means we operate in a rapidly changing landscape, and these factors create the challenges we love to tackle. We leverage emerging technologies and complex data to drive innovation. From branding to strategy, e-commerce, and associated marketing.
Why Join BAT?
At BAT, we don't just offer jobs; we are committed to providing meaningful careers. This is one of the many reasons we have been certified as the "World's Top Employers" for the eighth consecutive year.
We believe that everyone has a place in our organization. Whether you are seeking mentorship, looking to diversify your experience through international assignments, or implementing innovative work methods, we are here to bring your career aspirations to life and unlock your full potential.
For us, leadership is a mindset and should not be limited to certain positions. Through our top-notch learning and progression programs, you will continuously develop your skills and experience. With our unwavering support, you will work in cross-functional teams, connecting with industry leaders to expand your professional network.
We believe in you. At BAT, you will be guided by your manager, supported by your colleagues, and our platforms will provide you with opportunities at both local and global levels.
Give meaning to your career by joining BAT, where goals become possibilities. For eight consecutive years, we have been certified as the "World's Top Employers."
Programme Diplômés du monde
As a global company, the scale and scope of the opportunities we offer are endless. From your first day, you will have the chance to seize opportunities for growth both at BAT and in your career. Your growth is our growth. We will help you reach your full potential through exceptional training and by working alongside the brightest minds. Your success is only limited by your ambition.
Category Analyst (Executive)
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco UK has an exciting opportunity for a Category Analyst in Chiswick, London
The Category Analyst, working closely with the customer-facing team (Category Manager and Key Account Manager) and internal stakeholders, will turn shopper, market, and category insights into compelling growth opportunities. The role holder is expected to use data, trends, and commercial thinking to support the business in influencing decision-making, shaping winning category strategies, and delivering outstanding performance for BAT and our Customers.
This is a commercially focused Category Growth role, centered on insight, influence, and customer relationships. The role holder is expected to combine analysis with actions, supporting the category manager and working autonomously with teams across the business to uncover opportunities and make a real impact on category growth and customer success.
Key Responsibilities
- Supporting range reviews, helping protect core business, and driving new product development (NPD) opportunities.
- Helping the customer-facing team build strong relationships with buyers and external partners to support category decision-making.
- Building strong relationships with buyers and external partners to support category decision-making.
- Bringing the voice of the retailer into internal strategy discussions.
- Creating clear, concise reports and presentations using retailers’ tools (e.g., Nielsen, HIVE).
- Complying with and implementing activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work, and fire protection, and internal EHS or Sustainability standards and procedures.
What We Are Looking For
- Experience in: category analyst/executive roles, working in fast-paced companies, working with nicotine and impulse FMCG categories.
- Strong analytical skills and high confidence working with data (Excel is essential).
- Ability to turn insight into clear, compelling storytelling.
- Quantitative and qualitative analysis.
- Strong communication skills with the ability to influence partners.
BENEFICIAL
- Experience working with Convenience Channels retailers and Co-Op.
Can This Be Your Future Role?
- Do you have category analyst or category executive working experience?
- Have you ever worked in a category customer-facing role?
What We Offer You
- We offer a market-leading annual performance bonus (subject to eligibility).
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
- We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.
Why Join BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, color, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognize that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimizing your prospects of success by making suitable arrangements so that you may showcase your full potential.
Values
At BAT, our values guide us towards achieving our goals. We use them as a compass to chart our course to A Better Tomorrow™. They help us define our means of innovating, growing, and thriving while adhering to strict standards of individual success and collective progress. Deeply rooted in the concepts of integrity and collaboration, they make us the pioneers of change in an ever-evolving world, ensuring that we shape BAT's legacy with confidence and determination.
- Truly inclusive
- Doing what needs to be done
- Loving our consumers
- The passion to win
- Trust, the source of autonomy
- Stronger together
Take Charge of Your Future with BAT
At BAT, we don't just offer jobs; we are committed to providing meaningful careers.
We are convinced that everyone has a place in our organization. Whether you are seeking mentorship, looking to diversify your experience through international assignments, or implementing innovative work methods, we are here to bring your career aspirations to life and unlock your full potential.
We believe in you. Give meaning to your career by joining BAT, where goals become possibilities.
Benefits
At the core, we know that you give your best when you feel fully supported. Our carefully crafted rewards and benefits program aims to recognize your contributions and amplify your impact. As we grow, we also grow together.
Social Well-being
Well-being is best shared. Benefits that strengthen the sense of community and connections among employees. The more time we spend sharing and implementing our beautiful vision of community life, the closer we get to the people around us. We encourage positive social interactions within BAT and beyond to strengthen collaboration and create a supportive work environment where employees feel supported, valued, and integrated.
Emotional Well-being
Find the right balance between personal and professional life to have time for yourself and strengthen your resilience. Benefits and initiatives designed to take care of the mental health of our employees. At BAT, we encourage a culture aimed at helping our employees better overcome difficulties and strengthen their resilience, regardless of life's ups and downs.
Physical Well-being
Good health is essential for a serene and sweet life. Benefits that preserve the physical health of our employees, which offer the necessary social coverage and which encourage a healthy lifestyle, thus reducing stress and stimulating overall energy and productivity.
Financial Well-being
Serenity has no price, but it shouldn't cost a fortune. Benefits and initiatives designed to help you achieve financial stability and security, empowering you to make informed decisions, reducing stress generated by finances, and improving your short- and long-term prospects.
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Related Content
- [Terms of Use](Terms of Use)
- [Cookie Policy](Cookie Policy)
- [Why BAT?](Why BAT?) At BAT, we are committed to more than just jobs - we are dedicated to meaningful careers.
- [Unlocked Possibilities](Unlocked Possibilities) As a truly global company, the scale and scope of opportunities are endless.
- [Hiring Process](Hiring Process) Apply today. After your application, you will be accompanied throughout the selection process, as if you were already part of the team.