Category Manager

About the Position

At Bayer, we're visionaries, driven to solve the world’s toughest challenges and striving for a world where "Health for all, Hunger for none" is no longer a dream, but a real possibility. We’re doing it with energy, curiosity, and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities, and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Category Manager

POSITION PURPOSE:

This position will be responsible for building and executing the growth agenda for the digestive category, with clear accountability for consumer demand generation, sell-out growth, penetration, profitability, media effectiveness, and in-market execution across retail, pharmacy, modern trade, and e-commerce channels.

Responsibilities

• Develop short-term and long-term category, brand, and commercial plans built on consumer, shopper, customer, and competitive insights to deliver topline, bottomline, market share, household penetration, trial, and repeat objectives.
• Lead initiatives to scale or relaunch the brand(s), introduce relevant innovations, optimize price-pack architecture, and build distinctive brand assets that improve consumer recruitment and frequency of use.
• Identify and prioritize growth opportunities for Bayer Consumer Health within the digestive health space, and develop them into compelling consumer propositions and scalable initiatives by combining deep local market and consumer insights with Bayer’s global science expertise.
• Track and analyze business performance across volume, value, sell-out, distribution, market share, penetration, profitability, media ROI, competitive activity, and consumer research, and recommend agile corrective actions.
• Lead the execution and evaluation of integrated brand activity across advertising, media, digital, search, social, influencer, content, PR, promotions, sampling, pharmacy education, in-store visibility, and e-commerce activations.
• Plan, deploy, and track advertising, promotion, and shopper budgets against strategic priorities, with discipline on ROI, reach, frequency, conversion, and business impact.
• Partner closely with sales, trade marketing, e-commerce, revenue growth management, and distribution teams to drive availability, visibility, recommendation, trial generation, and fast response to market trends.
• Work closely with agency partners, regulatory, medical/legal, finance, supply, and cross-functional teams to develop compliant, insight-led campaigns and execute brand activity systems with speed, quality, and measurable outcomes.

Requirements

• Education: Masters in Business Administration with 7 to 9 years of category/brand/marketing experience, preferably in FMCG, consumer health, OTC, or other high-velocity consumer categories. Preferably from a Tier 1/2 institute.
• Skills:
  • Strong consumer insight, data analytics, commercial acumen, media and digital fluency, innovation execution, agency leadership, and cross-functional collaboration skills.
  • Strong English communication skills (verbal, written, and presentation) are a must.
  • Proactive, agile, and commercially grounded, with the ability to convert consumer and market data into clear decisions, fast action plans, and measurable business impact.
  • Entrepreneurial mindset with strong execution discipline, comfort with ambiguity, and the ability to manage multiple priorities in a fast-paced FMCG-style environment.
• Preferred Qualification: Experience managing scaled consumer brands, OTC or digestive health portfolios, e-commerce growth, media effectiveness programs, or consulting projects is a plus.

We Offer

• Bayer does not charge any fees whatsoever for the recruitment process. Please do not entertain such demand for payment by any individuals/entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext.
• Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation, etc. We are committed to treating all applicants fairly and avoiding discrimination.

About the Company

Location: India : Maharashtra : Thane

Division: Consumer Health

Reference Code: 896170

Contact Us

• 022-25311234

Job Segment: Category Manager, Marketing Manager, Gastroenterology, Merchandising, Retail, Marketing, Healthcare

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