CDP Architect

About the Position

CDP Architect

Madrid, Community of Madrid, Spain

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Lead projects with clients centered on Adobe Experience Platform (AEP): Real-Time CDP, Journey Orchestration, and Customer Journey Analytics.
• Design solution architectures and technical strategies aligned with clients' business objectives.
• Participate as the leading Solution Architect in the discipline to improve standard AEP frameworks and methodologies.
• Provide consulting services to drive the adoption, implementation, and expansion of AEP applications.
• Participate in implementation, testing, and training projects with a strong focus on AEP capabilities.
• Design custom solutions, data models (schemas), and tagging implementation strategies.
• Validate and debug AEP configurations and integrations, ensuring performance, quality, and compliance.
• Ensure the creation and management of clear documentation, including functional and technical specifications.
• Act as the liaison with key stakeholders to ensure adoption and provide actionable insights to support business success.
• Lead presales activities, including solution demos, estimates, client conversations, and proposals.
• Mentor other colleagues and contribute to the growth of the Solution Consulting community.

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Requirements

• Solid experience (with important certifications) in Adobe Experience Platform (AEP) implementations, including Real-Time CDP, Journey Orchestration, and Customer Journey Analytics.
• Minimum of 4/5 years of experience in consulting or professional services within enterprise software or digital marketing technology.
• Practical knowledge of SQL, APIs, and scripting for data integration and automation.
• Good understanding of digital marketing strategies, communications, customer data management, and personalization.
• Proven ability to translate business requirements into actionable technical solutions.
• Experience integrating AEP with other enterprise systems (Adobe Marketing Cloud, CRM, analytics tools).
• Strong analytical orientation, problem-solving skills, and solution focus.
• Excellent presentation and communication skills for technical, marketing, and business audiences.
• Availability to travel and collaborate with global teams.

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Nice to Have

• Knowledge of AI/ML applications in AEP (predictive scoring, personalization).
• Familiarity with Adobe Analytics, Adobe Target, Adobe Launch, or Campaign.
• Experience with cloud platforms (AWS, Azure, GCP).

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We Offer

• 🧐 Flexibility in working hours
• ✈️ 25 days of vacation per year + Christmas Eve and New Year's Eve + 2 days during Holy Week
• 💻 Hybrid model, fully remote, or on-site
• 🎓 Personalized career plan and continuous training
• 👩‍🏫 Improve your English level with training classes
• 🙌 No dress code. Come to work as you wish.
• 🛍️ Exclusive discounts and time for your growth.
• 💳 Access to Coverflex
• 🤱🏼 Initiatives to support maternity and diversity and equality policies.

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About the Company

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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