Channel Management Specialist (F/H/NB)

About the Position

Channel Management Specialist (F/H/NB)

Join Ubisoft as a Channel Management Specialist to manage and optimize advertising campaigns for video games, ensuring compliance and high-quality performance.

Responsibilities

Campaign Implementation and Management

• Support Media Planning teams in implementing the launch strategy for a game. This involves providing target audience sizes on media platforms and KPIs benchmarks from previous campaigns.

• Set up paid media campaigns on a global scope for all platforms you operate directly (Meta Business Manager, Snapchat for Business, TikTok Business Manager, Reddit Ads, X Ads, Amazon Ads DSP & Search).

The management of campaigns from creation to optimization is done in strict compliance with the media brief co-constructed with Media Planners. Campaigns cover different objectives (awareness, consideration, game activation) and involve collaboration with various other internal services (CRM, Content Creator, Data Analyst).

• Ensure a high level of rigor on each setup (campaign naming, tracking, audiences, budgets) with the goal of zero configuration errors.

• Monitor campaign performance daily and propose concrete optimization paths (budget, targeting, creative) as soon as a signal of under/over-performance appears.

Performance Analysis and Reporting

• Provide weekly performance tracking reports on the main KPIs of each of your campaigns to Media Planners.

• Produce post-campaign reports (PPT format) with an analysis by platform, audience, and creative, formulating actionable insights and recommendations for future activations.

• Contribute to the attribution and incrementality work carried out by the team, relying on internal tools (Datorama, Gamesight).

• Maintain dashboards for tracking games within your scope to ensure good data readability for all users.

Channel Expertise and Monitoring

• Develop a solid expertise on the channels entrusted to you and follow their evolutions (new formats, new media products) including regular meetings with media partners.

• Share with Planners constructive feedback on best practices observed on your channels to refine together the brief entrusted to you.

• Stay actively monitoring trends in digital marketing, social media, and the video game sector.

Rigor, Compliance, and Quality

• Ensure compliance with data standards (protection of minors' data, management of 1st party data in accordance with the consent given by the player) across all your campaigns.

• Document errors or anomalies encountered to contribute to the continuous improvement of the Channel Management team's processes.

Requirements

• Previous experience in digital marketing is necessary, experience in digital advertising campaign management, media buying, or channel management is a strong plus.
• Rigorous attention to detail: nothing escapes you on a campaign setup, the quality of data, or the respect of a brief.
• High analytical ability: you read a performance table with ease and transform your findings into concrete recommendations.
• Good knowledge of digital media buying tools (Meta Business Manager, TikTok Business Manager, Snapchat for Business, Reddit Ads, X Ads, Amazon Ads, Google Ads) - proficiency in one or more of these tools is a plus.
• Ability to manage multiple projects and campaigns in parallel across multiple countries.
• Curiosity for new digital and social media trends.
• Bilingual French/English is mandatory.

Nice to Have

• Experience with Datorama or Gamesight.

We Offer

• Participation, company savings plan. Plus: 25 days of leave, 12 paid holidays, 50% of the transportation pass covered, meal vouchers, good health insurance, and many other Ubisoft benefits.

• 20 weeks of maternity leave, 7 weeks of paternity/co-parental leave.

• Our offices are in Saint Mandé (line 1, Saint Mandé stop), gym in the premises.

About the Company

Ubisoft is a global leader in video games, with teams around the world creating original and memorable gaming experiences, from Assassin’s Creed to Rainbow Six, Just Dance, and many others. We believe that diversity of perspectives drives progress for both players and teams. If you are passionate about innovation and want to push the boundaries of entertainment, join our adventure and help us create the unknown!

Recruitment Process

• [30 minutes]: Phone conversation with a recruiter.

• [60 minutes]: Interview with the manager of the position.

• [60 minutes]: Interview with the N+2.

Information about Ubisoft

As an employer, Ubisoft offers equal employment opportunities to all without distinction of gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ubisoft strives to develop an inclusive work environment that reflects the diversity of its gaming community in its teams.